Technical Writing in the Digital Age: Difference between revisions
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===='''Keywords'''==== | ===='''Keywords'''==== | ||
Keywords are the words that search engines | Keywords are the words that search engines scan a website for and index as the page's most important words. Based on other pages using the same keywords, the website is added into the search engine results pages from best matches to worst matches. The position of a website in search results is influenced by where it ranks on a scale determined by the keywords that a user searches for.{{sfn|Lucas|2023b}} To optimize a website's keywords, you should begin with researching keywords on your own website and ensure that you have an XML [https://en.wikipedia.org/wiki/Sitemaps sitemap] so search engines such as [https://en.wikipedia.org/wiki/Google Google] can crawl your web pages for updated information. In addition to using keywords, updating a page's metadata information can also help with showing up on SERPs. Using title and header tags as well as meta descriptions for content also helps optimize a website's ratings in SERPs.{{sfn|Lucas|2023b}} | ||
===='''Alt-Text'''==== | ===='''Alt-Text'''==== | ||