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How and when do I use images?: Difference between revisions
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Images can demonstrate an idea, concept, or procedure much more efficiently than text alone. As an example, see below for images used in this manner. Images may convey or invoke emotions more effectively than text. Marketers prefer images to provoke action and desire for products; this is the primary reason commercial business prefers to send HTML emails to customers.<ref>http://blogs.constantcontact.com/product-blogs/email-marketing/email-marketing-images/</ref> | Images can demonstrate an idea, concept, or procedure much more efficiently than text alone. As an example, see below for images used in this manner. Images may convey or invoke emotions more effectively than text. Marketers prefer images to provoke action and desire for products; this is the primary reason commercial business prefers to send HTML emails to customers.<ref>http://blogs.constantcontact.com/product-blogs/email-marketing/email-marketing-images/</ref> | ||
This also means they also can distract or send the wrong message when used carelessly or incorrectly. [[File:irony.chzbgr.jpg|right|thumb]] For instance, in 2013, food celebrity Martha Stewart found controversy by posting unsavory photos of food via Twitter.<ref>http://www.dailymail.co.uk/femail/article-2513853/Martha-Stewart-remains-unapologetic-gross-food-photos--promises-MORE-Thursday.html</ref> | This also means they also can distract or send the wrong message when used carelessly or incorrectly. [[File:irony.chzbgr.jpg|right|thumb]] For instance, in 2013, food celebrity Martha Stewart found controversy by posting unsavory photos of food via Twitter.<ref>http://www.dailymail.co.uk/femail/article-2513853/Martha-Stewart-remains-unapologetic-gross-food-photos--promises-MORE-Thursday.html</ref> | ||
The important concept is that images, when used properly, greatly enhance digital writing and other text-centric media. A critical technical skill for New Media and Communications majors is how to use images in popular media. The critical artistic skill is when, or why, to use images. | |||
==When to use images== | ==When to use images== | ||
===Good design and what it looks like=== | ===Good design and what it looks like=== | ||
Deliberately choose images which emphasize and support your subject. Photographs and graphics each have strengths and weaknesses, and neither is always the right choice for a given application. A good design is one that takes the overall thematic elements of a page, packaging, or product and incorporates those elements into a consistent unit.<ref>http://www.johnlovett.com/test.htm<ref> | |||
====Image Orientation==== | ====Image Orientation==== | ||
There are two main orientations of photos, | There are two main orientations of photos: horizontal, or ''landscape'' and vertical, or ''portrait''. | ||
=====Horizontal images are best when<ref>http://photography.about.com/od/takingpictures/ss/picorientation_2.htm</ref>:===== | =====Horizontal images are best when<ref>http://photography.about.com/od/takingpictures/ss/picorientation_2.htm</ref>:===== | ||
*The subject is wider than it is tall | *The subject is wider than it is tall | ||
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*To drive a viewer's eyes up and down or when there is vertical movement. | *To drive a viewer's eyes up and down or when there is vertical movement. | ||
*To focus attention and make a greater impact (since the viewer is not distracted by peripheral items, the feeling is more compact) | *To focus attention and make a greater impact (since the viewer is not distracted by peripheral items, the feeling is more compact) | ||
Consider images you have seen of the Eiffel Tower. Are they more powerful when the image is vertical, or ''portrait'', or when the tower is part of an overall ''landscape'' in a horizontal image?<ref>https://www.google.com/search?q=eiffel+tower&tbm=isch</ref> Consider ocean images. How does a wide ''landscape'' image compare to a ''portrait'' image of the water, especially with a beach or wave? | |||
====Illustrations vs Photographs==== | ====Illustrations vs Photographs==== | ||