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Narrowcasting: Difference between revisions
→When to Narrowcast
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Writers for digital media should narrowcast when networking with a specific [[audience]]<ref>http://www.briangardner.com/niche-blogging/</ref>, educating a specific [[audience]],or when attempting to earn a profit<ref>http://www.briangardner.com/monetize-your-blog/</ref>. | Writers for digital media should narrowcast when networking with a specific [[audience]]<ref>http://www.briangardner.com/niche-blogging/</ref>, educating a specific [[audience]],or when attempting to earn a profit<ref>http://www.briangardner.com/monetize-your-blog/</ref>. | ||
====Networking with a specific [[audience]]==== | ====Networking with a specific [[audience]]==== | ||
Narrowcasting allows blog writers to gain readers with similar interests. Writing for a group of like-minded individuals will create an ongoing dialog. Narrowcasting allows blog writers to tailor the focus of the conversation centered around their blog which creates a network of interactive followers. Blog readers follow different blogs because they are a part of a unique [[audience]] that has been targeted because of similar interests. | |||
====Educating a specific [[audience]]==== | ====Educating a specific [[audience]]==== | ||
Narrowcasting, as opposed to broadcasting, allows blog writers to target a very specific [[audience]] that they wish to educate about a topic. | |||
====Earning a profit==== | ====Earning a profit==== | ||
If earning a profit is a goal of a blogger they should understand that contextual advertising works better when a blogger narrowcasts.<ref> http://www.briangardner.com/monetize-your-blog/</ref> When blog readers view a blog author as an expert they are more likely to click on an advertisement because they are already apart of a targeted demographic. | |||
==The Importance of Narrowcasting== | ==The Importance of Narrowcasting== | ||