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====[[Good Writing]]==== | ====[[Good Writing]]==== | ||
When writing for any type of media, whether it be traditional print or online, there is generally a basic standard the writer must adhere to if the | When writing for any type of media, whether it be traditional print or online, there is generally a basic standard the writer must adhere to if the for attracting readers. In web based digital media, “good writing” typically has a higher standard than traditional print. Though the standard varies, the most important thing to keep in mind is to keep readers interested from the moment a potential reader clicks on the page. | ||
====[[Identification]]==== | ====[[Identification]]==== | ||
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====[[Expertise]]==== | ====[[Expertise]]==== | ||
When writing for the screen, important aspects to consider include | When writing for the screen, important aspects to consider include layout and content. These elements create expertise. The layout determines whether or not a potential reader stops and peruses the information displayed. Subheadings, links, and color scheme create the first impression. The writing, the author's informational expertise, is an afterthought. | ||
==Layout== | ==Layout== |
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