Technical Writing in the Digital Age: Difference between revisions

Technical Writing in the Digital Age (view source)

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 === Goals of Searching: The User's Perspective ===
-A user of search engines formulates queries by using keywords or posing questions. One of the most important elements of building an SEO strategy for a website is developing a thorough understanding of the psychology of your target audience, and how they use words and concepts to obtain information about the services and/or products you provide. Once you understand how the average search engine user—and, more specifically, your target audience—utilizes query-based search engines, you can more effectively reach and keep those users.<ref>Enge, Eric, et al. “Search: Reflecting Consciousness and Connecting Commerce.” ''The Art of SEO: Mastering Search Engine Optimization'', O’Reilly, Sebastopol, CA, 2022, pp. 9. [https://archive.org/details/artofseomasterin0000enge]</ref>
+A user of search engines formulates queries by using keywords or posing questions. One of the most important elements of building an SEO strategy for a website is developing a thorough understanding of the psychology of your target audience, and how they use words and concepts to obtain information about the services and/or products you provide. Once you understand how the average search engine user—and, more specifically, your target audience—utilizes query-based search engines, you can more effectively reach and keep those users. {{sfn|Enge|2022|p=9}}
 ==Digital Documentation ==