After you answer what the subject, purpose, and audience are for your work, the next step and question you need to tackle is what the context between the subject, purpose, and audience is and how this context should be advanced in the writing. The overall message and understanding why the work is imporant will keep a reader thinking about the work after they finished with it. However, figuring out just why is my writing important and what is you want to leave behind is not easy task. So I try then to think of paper, my work, as the means to clearly let another think about a topic with thoughts that were once just in my mind. In this, the best question a writer can ask would be, how can the reader better understand the importance and value of what your mind is tryiing to put to the page. ~ M. Nowell