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 The majority of graphics on the web support GIFs because they are compact. GIF compression is typically 8-bit. The small bit rate causes the file compression format to only support 256 colors, instead of millions of colors like JPEG.
-GIF images consists of a set images that are displayed in a set order. They tend to be animated images that loop endlessly. GIFs lose compression to keep the file size at a minimum. This form of compression prevents a loss in photo quality. GIFs can be seen throughout the web, but are commonly seen on Internet forums and media coverage blogs--creating comic relief. Make sure that the GIF being used is professional and connects with what the site's central theme or message.
+GIF images consists of a set images that are displayed in a set order. According to Margaret Rouse, "GIF images tend to be animated images that loop endlessly." <ref>Rouse, Margaret. "What is an Animated GIF". [http://searchsoa.techtarget.com/definition/animated-GIF SearchSOA], (2005). Web. Retrieved 12 Nov 2012.</ref> GIFs lose compression to keep the file size at a minimum. This form of compression prevents a loss in photo quality. GIFs can be seen throughout the web, but are commonly seen on Internet forums and media coverage blogs--creating comic relief. Make sure that the GIF being used is professional and connects with what the site's central theme or message.
 ===PNG===
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 Commonly known as a Bitmap Image File.
-BMP is a file format used for digital images. The BMP file produces images from hundreds of small pixels of color. This file format only works for Windows operating systems, which means they are incompatible with Apple applications<ref>Fulton, Wayne "Image File Formats - JPG, TIF, PNG, GIF: Which to use." [http://www.scantips.com/basics09.html Scantips], n.p., n.d. Web. 22 Nov. 2012.</ref>. BMPs offer great detail when it comes to size; however, this format consumes a lot of space on the hard drive. Meanwhile, a compressed BMP file, which is larger than a JPEG, can be stored and transferred easier over the web.
+BMP is a file format used for digital images. The BMP file produces images from hundreds of small pixels of color. This file format only works for Windows operating systems, which means they are incompatible with Apple applications<ref>Fulton, Wayne "Image File Formats - JPG, TIF, PNG, GIF: Which to use." [http://www.scantips.com/basics09.html Scantips], (2010). Web. 22 Nov. 2012.</ref>. BMPs offer great detail when it comes to size; however, this format consumes a lot of space on the hard drive. Meanwhile, a compressed BMP file, which is larger than a JPEG, can be stored and transferred easier over the web.
 ==See Also==