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Narrowcasting: Difference between revisions
→When to Narrowcast
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*'''Create a defining characteristic that is uniquely you.''' | *'''Create a defining characteristic that is uniquely you.''' | ||
Imagine you were a company | :Imagine you were a company: | ||
::What would be your brand?<ref>http://geeksgrave.blogspot.com/2013/04/make-your-blog-unique.html</ref> | |||
::What are your interests? | |||
::What are your strengths? | |||
::What are your likes or dislikes?<ref>http://www.personalitytest.net/cgi-bin/q.pl</ref> | |||
*'''Identify a gap in information and fill it.''' | *'''Identify a gap in information and fill it.''' | ||
What is your competition?<ref>http://blog.hubspot.com/how-to-use-keyword-tool-brainstorm-blog-topics</ref> Is there anything your competition is lacking? Is there a virginal area that you could fill? | ::What is your competition?<ref>http://blog.hubspot.com/how-to-use-keyword-tool-brainstorm-blog-topics</ref> | ||
::Is there anything your competition is lacking? | |||
::Is there a virginal area that you could fill? | |||
*'''Establish a new perspective such as journalistic or geographical references.''' | *'''Establish a new perspective such as journalistic or geographical references.''' | ||
Select your niche blog topic by narrowing your [[audience]].<ref>http://litmuse.net/resources/digital-media/choosing-a-blog-topic</ref> Who is interested? What aspect could you focus on? When will this blog occur? Where will the major audience reside? Why will someone read your blog? | :Select your niche blog topic by narrowing your [[audience]].<ref>http://litmuse.net/resources/digital-media/choosing-a-blog-topic</ref> | ||
::Who is interested? | |||
::What aspect could you focus on? | |||
::When will this blog occur? | |||
::Where will the major audience reside? | |||
::Why will someone read your blog? | |||
==When to Narrowcast== | ==When to Narrowcast== | ||
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[[File:niche-topic-blog.png|thumb|upright=1| [http://www.methods2earn.com/blogging/437/how-to-choose-a-profitable-niche-topic-blog.html Niche Profitting]]] | [[File:niche-topic-blog.png|thumb|upright=1| [http://www.methods2earn.com/blogging/437/how-to-choose-a-profitable-niche-topic-blog.html Niche Profitting]]] | ||
Writers for digital media should narrowcast when networking with a specific [[audience]]<ref>http://www.briangardner.com/niche-blogging/</ref>, educating a specific [[audience]], or when attempting to earn a profit<ref>http://www.briangardner.com/monetize-your-blog/</ref>. | Writers for digital media should narrowcast when networking with a specific [[audience]]<ref>http://www.briangardner.com/niche-blogging/</ref>, educating a specific [[audience]], or when attempting to earn a profit<ref>http://www.briangardner.com/monetize-your-blog/</ref>. | ||
;Networking with a specific [[audience]]: | |||
Narrowcasting allows blog writers to gain readers with similar interests. Writing for a group of like-minded individuals will create an ongoing dialog. Narrowcasting allows blog writers to tailor the focus of the conversation centered around their blog which creates a network of interactive followers. Blog readers follow different blogs because they are a part of a unique [[audience]] that has been targeted because of similar interests. | Narrowcasting allows blog writers to gain readers with similar interests. Writing for a group of like-minded individuals will create an ongoing dialog. Narrowcasting allows blog writers to tailor the focus of the conversation centered around their blog which creates a network of interactive followers. Blog readers follow different blogs because they are a part of a unique [[audience]] that has been targeted because of similar interests. | ||
;Educating a specific [[audience]]: | |||
Narrowcasting, as opposed to broadcasting, allows blog writers to target a very specific [[audience]] that they wish to educate about a topic. | Narrowcasting, as opposed to broadcasting, allows blog writers to target a very specific [[audience]] that they wish to educate about a topic. | ||
;Earning a profit: | |||
If earning a profit is a goal of a blogger they should understand that contextual advertising works better when a blogger narrowcasts.<ref> http://www.briangardner.com/monetize-your-blog/</ref> When blog readers view a blog author as an expert they are more likely to click on an advertisement because they are already apart of a targeted demographic. | If earning a profit is a goal of a blogger they should understand that contextual advertising works better when a blogger narrowcasts.<ref> http://www.briangardner.com/monetize-your-blog/</ref> When blog readers view a blog author as an expert they are more likely to click on an advertisement because they are already apart of a targeted demographic. | ||