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Narrowcasting: Difference between revisions
→How to Narrowcast
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*'''Create a defining characteristic that is uniquely you.''' | *'''Create a defining characteristic that is uniquely you.''' | ||
:Imagine you were a company: | |||
::what would be your brand?<ref>http://geeksgrave.blogspot.com/2013/04/make-your-blog-unique.html</ref> | |||
::What are your interests? | |||
::What are your strengths? | |||
::What are your likes or dislikes?<ref>http://www.personalitytest.net/cgi-bin/q.pl</ref> | |||
*'''Identify a gap in information and fill it.''' | *'''Identify a gap in information and fill it.''' | ||
What is your competition?<ref>http://blog.hubspot.com/how-to-use-keyword-tool-brainstorm-blog-topics</ref> Is there anything your competition is lacking? Is there a virginal area that you could fill? | ::What is your competition?<ref>http://blog.hubspot.com/how-to-use-keyword-tool-brainstorm-blog-topics</ref> | ||
::Is there anything your competition is lacking? | |||
::Is there a virginal area that you could fill? | |||
*'''Establish a new perspective such as journalistic or geographical references.''' | *'''Establish a new perspective such as journalistic or geographical references.''' | ||
Select your niche blog topic by narrowing your [[audience]].<ref>http://litmuse.net/resources/digital-media/choosing-a-blog-topic</ref> Who is interested? What aspect could you focus on? When will this blog occur? Where will the major audience reside? Why will someone read your blog? | :Select your niche blog topic by narrowing your [[audience]].<ref>http://litmuse.net/resources/digital-media/choosing-a-blog-topic</ref> | ||
::Who is interested? | |||
::What aspect could you focus on? | |||
::When will this blog occur? | |||
::Where will the major audience reside? | |||
::Why will someone read your blog? | |||
==When to Narrowcast== | ==When to Narrowcast== | ||