Narrowcasting: Difference between revisions

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==How to Narrowcast==
==How to Narrowcast==


#Create a defining characteristic that is uniquely you.
** Imagine you were a company, what would be your brand?
**What are your interests?
**What are your strengths?
**What are your likes or dislikes?
[[File:narrow-casting.gif|thumb|upright=1|[http://www.observatory.com/narrowcast.html  Narrowcasting]]]
[[File:narrow-casting.gif|thumb|upright=1|[http://www.observatory.com/narrowcast.html  Narrowcasting]]]
#Identify a gap in information and fill it.  
 
**What is your competition?
#'''Create a defining characteristic that is uniquely you.''' Imagine you were a company, what would be your brand? What are your interests? What are your strengths? What are your likes or dislikes?
**Is there anything your competition is lacking?
#'''Identify a gap in information and fill it.''' What is your competition? Is there anything your competition is lacking? Is there a virginal area that you could fill?
**Is there a virginal area that you could fill?
#'''Establish a new perspective such as journalistic or geographical references.''' Select your niche blog topic by narrowing your audience. Who is interested? What aspect could you focus on? When will this blog occur? Where will the major audience reside? Why will someone read your blog?
#Establish a new perspective such as journalistic or geographical references.
Select your niche blog topic by narrowing your audience.
**Who is interested?
**What aspect could you focus on?
**When will this blog occur?
**Where will the major audience reside?
**Why will someone read your blog?


==When to Narrowcast==
==When to Narrowcast==
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