A translation of the Greek logos is “reason.” Logos refers to the argument or message being presented by the speaker. The message is affected by the speakers agenda and ability to pursuade. The speaker has the ability to sway a crowd, along with ethos and pathos. All of this is part of rhetoric.
A person who writes speeches is called a logographer.
- Aristotle. A Theory of Civic Discourse On Rhetoric. New York: Oxford University Press, 1991.
- Harmon, William. A Handbook to Literature. Ninth Edition. New Jersey: Prentice Hall, 2002.
- Russel, D.A. Ancient Literary Criticism. New York : Oxford University Press, 1972.
- Steele , Felicia. "Rhetoric and Argument: A Review." The College of New Jersey. 2/20/06.