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 === Unambiguous linking ===
-When incorporating hyperlinks into a blog post, make sure that any linked text leads to an obvious destination. Readers should always have a general idea of where each link will take them. Carroll said, "Hyperlinks should be obvious and  unambiguous; readers should know exactly what they will find by clicking, enabling them to decide whether to click now, later or not at all."<ref>Brian Carroll 75</ref> Ambiguous links may lead to a loss of credibility.
+When incorporating hyperlinks into a blog post, make sure that any linked text leads to an obvious destination. Readers should always have a clear idea of where each link will take them. Ben Hunt from [http://www.webdesignfromscratch.com/usability/clear-hyperlinks/ Web Design from Scratch] said, "To help users browse with confidence, web links should be absolutely clear and explicit." Ambiguous links may lead to a loss of credibility.
 === Contrast ===