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Good Writing: Difference between revisions
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Readers of the web read 25% slower than when reading a newspaper, so they will not be attracted by a long works on the web. They want information quickly and if they don’t get it quick enough, it’s only a click of the back button and pressing the next search result in Google to find exactly what they want quickly. | Readers of the web read 25% slower than when reading a newspaper, so they will not be attracted by a long works on the web. They want information quickly and if they don’t get it quick enough, it’s only a click of the back button and pressing the next search result in Google to find exactly what they want quickly. | ||
====Be concise==== | ====Be concise==== | ||
Writers shouldn't try to show how intelligent they are by using inventive sentence structure or waste words on long introduction. If they a writer doesn't get to the point, they risk losing a potential reader. | |||
====Be Precise==== | ====Be Precise==== | ||
"Say what you mean and mean what you say." If a shorter word will do, use it! | "Say what you mean and mean what you say." If a shorter word will do, use it! | ||