Expertise: Difference between revisions
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==Appearance== | |||
Appearance is everything. There are a | Appearance is everything. There are a couple considerations when constructing a site or article for the web: consistent navigation, and attractive coloration. | ||
* Consistent navigation consists of internal links. Some appear as a group of choices at the top of the page. Others are presented as navigation menus on the left or right. | * Consistent navigation consists of internal links. Some appear as a group of choices at the top of the page. Others are presented as navigation menus on the left or right. | ||
* "No Clown Pants." - Dr. Lucas | * "No Clown Pants." - Dr. Lucas | ||
** Clowns can almost always be found at the circus. Their boisterous outfits would be appalling for anyone to wear to a business meeting or a work function. Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations. The same is true for web content. If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on. | |||
Professionalism is the main source of credibility. | ==Professionalism== | ||
Professionalism is the main source of credibility. | |||
* Subheads give scanability an opportunity. | * Subheads give scanability an opportunity. | ||
Revision as of 11:09, 7 November 2012
Appearance
Appearance is everything. There are a couple considerations when constructing a site or article for the web: consistent navigation, and attractive coloration.
- Consistent navigation consists of internal links. Some appear as a group of choices at the top of the page. Others are presented as navigation menus on the left or right.
- "No Clown Pants." - Dr. Lucas
- Clowns can almost always be found at the circus. Their boisterous outfits would be appalling for anyone to wear to a business meeting or a work function. Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations. The same is true for web content. If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on.
Professionalism
Professionalism is the main source of credibility.
- Subheads give scanability an opportunity.
- 3 Seconds is all one gets.
- Credibility is created through external links and support.