Choosing Your Topic: Difference between revisions

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Choosing a worthy topic is essential to the success of the overall blog <ref group=>Carroll, 140</ref><ref group=>Rehner, "Choosing Your Blog Topic"</ref>. A topic expresses one essential idea within writing and unifies each successive post <ref group=>Loos, "What is a Topic?"</ref>. At first, a specific topic may seem to confine creativity, but focusing the topic actually provides endless [http://blog.penelopetrunk.com/2009/10/06/blogs-without-topics-are-a-waste-of-time  creative possibilities]. A focused topic encourages the audience to engage more actively and interact as a part of a blog [http://www.briangardner.com/niche-blogging  community], ultimately enhancing the popularity of the blog. Creating a successful blog topic can take a significant amount of forethought and preparation and encompasses Brainstorming for Blogs, Focusing the Niche, Assessing the Idea, and Finalizing the Topic.
[[Blog_Writing_for_College_Students|Home]]


[[File:Technology-blogs.png|thumb|upright=3| There are a vast number of viable blog topics available for students.]]
Choosing a worthy topic is essential to the overall success of a blog <ref group=>Carroll, 140</ref><ref group=>Rehner, "Choosing Your Blog Topic"</ref>. A focused topic expresses a central idea and unifies each successive post <ref group=>Loos, "What is a Topic?"</ref>. At first, a specific topic may seem to confine creativity, but focusing the topic actually provides endless creative possibilities <ref group=>Trunk, "Blogs Without Topics are a Waste of Time"</ref>. A focused topic encourages the audience to engage more actively and interact as a part of a blog community <ref group=>Gardner,"Niche Blogging"</ref>, ultimately enhancing the popularity of the blog. Creating a successful blog topic can take a significant amount of forethought and preparation and encompasses  brainstorming, focus, assessment, and finalization.


== Brainstorm==
== Brainstorm==
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===Personalize It===
===Personalize It===
#Write down personal interests, dislikes, and topics that appeal to you. With a little introspection you can analyze and learn about yourself, your disciplines or “something that helps define your personality” <ref group=>Lucas, "Choosing a blog topic"</ref> and your passions.  
#Write down personal interests, dislikes, and topics that appeal to you. With a little introspection you can analyze and learn about yourself, your disciplines or “something that helps define your personality” <ref group=>Lucas, "Choosing a blog topic"</ref> and your passions.  
#Make sure you must have experience involving your topic ideas in order to establish credibility within your writing.  Consider your personal experiences and how they have shaped who you are and your writing style, your opinions as well as your qualifications.  
#Make sure you must have experience involving your topic ideas in order to establish credibility within your writing.  Consider your personal experiences and how they have shaped who you are and your writing style, your opinions, as well as your qualifications.  
#Use your [http://www.unm.edu/~pre/law/archuleta.htm  personal character] to your advantage when brainstorming in order to allow the audience to understand a little more about you. This transparency will not only make you relatable online, but will also help identify your specific [[Audience]] and blogging community.
#Use your personal character <ref group=>Archuleta, "How to Write a Personal Statement"</ref> to your advantage when brainstorming in order to allow the audience to understand a little more about you. This transparency will not only make you relatable online, but will also help identify your specific [[Audience]] and blogging community.


===Use a Method===
===Use a Method===
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*Mind Mapping
*Mind Mapping
This [http://en.wikipedia.org/wiki/List_of_concept_mapping_and_mind_mapping_software    method] begins with a central idea and builds outward, incorporating all possible related topic ideas. The [http://www.mindtools.com/pages/article/newISS_01.htm    Mind Mapping] Method encourages you to “get out of the realm of words alone and see how different spatial representations might help you see the relationships among your ideas" <ref group=>The Writing Center, "Brainstorming"</ref>.  
This [http://en.wikipedia.org/wiki/List_of_concept_mapping_and_mind_mapping_software    method] begins with a central idea and builds outward, incorporating all possible related topic ideas. The Mind Mapping <ref group=>Mind Tools Ltd., "Brainstorming"</ref> Method encourages you to “get out of the realm of words alone and see how different spatial representations might help you see the relationships among your ideas" <ref group=>The Writing Center, "Brainstorming"</ref>.  


[[File:MindMap.jpg|thumb|upright=1.35| http://blog.iqmatrix.com/how-to-mind-map]]
[[File:MindMap.jpg|thumb|upright=1.35| http://blog.iqmatrix.com/how-to-mind-map]]


*Free Writing
*Free Writing
[http://www.mindtools.com/pages/article/newISS_01.htm    Free Writing] is another useful method, especially when facing writer’s block, where writing starts and it does not stop. This method encourages continual thought through nonsensical ideas and pure imagination.  
Free Writing <ref group=>Mind Tools Ltd., "Brainstorming"</ref> is another useful method, especially when facing writer’s block, where writing starts and it does not stop. This method encourages continual thought through nonsensical ideas and pure imagination.  


*Thinking Outside the Box
*Thinking Outside the Box
[http://www.mindtools.com/pages/article/newISS_01.htm    Thinking Outside the Box] is a technique where you try to understand a concept from a different perspective and then relate it back to your initial idea. For example, imagine for a moment that you are writing about your own culture. Think of all the different possible meanings for culture, such as a bacterial culture or referring to a refined group of people, and try to relate those concepts back to your original topic. Often, this method gives you a different perspective than you may have originally identified.
Thinking Outside the Box <ref group=>Mind Tools Ltd., "Brainstorming"</ref> is a technique where you try to understand a concept from a different perspective and then relate it back to your initial idea. For example, imagine for a moment that you are writing about your own culture. Think of all the different possible meanings for culture, such as a bacterial culture or referring to a refined group of people, and try to relate those concepts back to your original topic. Often, this method gives you a different perspective than you may have originally identified.


==Focus the Niche==
==Focus the Niche==
When a topic is narrowed and [http://litmuse.net/resources/digital-media/choosing-a-blog-topic   focused] into a niche, the writer can express more expertise on the subject, connect with more readers and essentially attract like-minded people. In order to find your blog niche, focus on your blog’s purpose, differentiation and inspiration.
When a topic is narrowed and focused<ref group=>Lucas, "Choosing a blog topic"</ref> into a niche, the writer can express more expertise on the subject, connect with more readers and, essentially, attract like-minded people. In order to find your blog niche, focus on your blog’s purpose, differentiation and inspiration.


===Plan the Purpose===
===Plan the Purpose===
Your blog’s [http://weblogs.about.com/od/startingablog/tp/Top-Ten-Reasons-to-Blog.htm    purpose] should focus the [[Readability|<i>Writing Style</i>]] of the blog subsequently helping to identify your [[Audience]]. Some purposes might include the following:  
Your blog’s purpose<ref group=>Gunelius, "Top 10 Reasons to Start a Blog"</ref> should focus the [[Readability|Writing Style]] of the blog subsequently helping to identify your [[Audience]]. Some purposes might include the following:  
* Educate yourself
* Educate yourself
* Educate others
* Educate others
* Research a particular topic
* [[Research Methods|Research]] a particular topic
* Learn through communicative discussion and debate
* Learn through communicative discussion and debate
* Help other people with similar problems
* Help other people with similar problems
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# Use your personal experiences and character traits to tailor the topic in a way that allows you to express yourself. If you consider yourself a comedian, narrow your topic to express your comedic side. Or, if you are the analytical type, focus your topic so that others can sense that quality within your blog title.
# Use your personal experiences and character traits to tailor the topic in a way that allows you to express yourself. If you consider yourself a comedian, narrow your topic to express your comedic side. Or, if you are the analytical type, focus your topic so that others can sense that quality within your blog title.
#Use different perspectives, such as [http://writingcenter.unc.edu/handouts/brainstorming  journalistic perspectives] and geographical references<ref group=>Lucas, "Choosing a blog topic"</ref>.
#Use different perspectives, such as journalistic perspectives<ref group=>The Writing Center, "Brainstorming"</ref> and geographical references<ref group=>Lucas, "Choosing a blog topic"</ref>.
#Identify a virginal idea or an area of interest where there is a blog deficit.
#Identify a virginal idea or an area of interest where there is a blog deficit.


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*Other blogs  
*Other blogs  
*Articles
*Articles
*Research resources
*Research  
*Personal experiences
*Personal experiences


==Assessing the Idea==
==Assess the Idea==
Once a blog topic idea is identified, assess the popularity and originality of the idea to be certain of its effectiveness.  
Once a blog topic idea is identified, assess the popularity and originality of the idea to be certain of its effectiveness.  


===Popularity===
===Ensure the Popularity===
When assessing the [http://www.problogger.net/archives/2006/02/15/how-to-choose-a-niche-topic-for-your-blog    popularity] of the topic idea, search for blogs with similar ideas and investigate their popularity. Look up books or journal articles with similar topics in online stores, such as [http://www.amazon.com  Amazon] or [http://www.barnesandnoble.com    Barnes and Noble] and assess the comments and overall popularity of the books. Another great tool to [[Research Methods|<i>research</i>]] the popularity of the topic is to use the [http://boostblogtraffic.com/blog-topic  “For Dummies” test]. Try to find a reference for your topic in the [http://www.dummies.com  “For Dummies” book brand]. If such a book exists, the topic is already popular and is a great place to begin your blog topic search.  
There are several ways to assess the potential popularity <ref group=>Rowse, "How to Choose a Niche Topic for your Blog"</ref>of the topic idea
# Search for blogs with similar ideas and investigate their popularity.  
# Look up books or journal articles with similar topics in online stores, such as [http://www.amazon.com  Amazon] or [http://www.barnesandnoble.com    Barnes and Noble] and assess the comments and overall popularity of the books.  
# Use the “For Dummies” test <ref group=>Morrow, "21 Warning Signs"</ref>. Try to find a reference for your topic in the [http://www.dummies.com  “For Dummies” book brand]. If such a book exists, the topic is already popular and is a great place to begin your blog topic search.  


===Originality===
===Ensure the Originality===
Though the idea may be popular, ensuring the originality of the idea will be an important aspect of your topic choice that will ultimately mean success or failure. Your topic idea must be creative and unique enough to set itself apart from other blogs with similar themes.  Finding an unexplored aspect of the topic idea will give you a fresh and energizing niche. In addition, presenting an intriguing or contradictory viewpoint can reinvent an overexposed topic idea.
Though the idea may be popular, ensuring the originality of the idea will be an important aspect of your topic choice that will ultimately mean success or failure. Ask yourself the following questions:
# Is your topic idea creative and unique enough to set itself apart from other blogs with similar themes?
# Is it an unexplored aspect of the overall topic that will give you a fresh and energizing niche?
# Does it present an intriguing or contradictory viewpoint can reinvent an overexposed topic idea?


==Finalizing the Topic==
==Finalizing the Topic==
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===Creating the Title===
===Creating the Title===
The [http://jesslively.com/how-to-choose-blog-topics  topic title] or [[Headers and Sub-headers|<i>subtitle</i>]] should be overt and easily readable. The viewer should quickly grasp the topic idea by simply reading the title. The narrative of the topic is also essential to the title’s observable intent. A first person narrative suggests sharing your personal views while a third person narrative suggests a more educational and professional approach. For example, adding the first person –ing to the beginning of the title “Discovering a Passion” gives the reader the impression that the writer will incorporate personal experiences and opinions into the blog, while the third person “Discover a Passion” suggests the blog’s intent is to educate through expertise. Lastly, the title and subtitle should have an angle- something memorable, catchy or fun.
When creating the topic title <ref group=>Lively, "How to Choose Blog Topics"</ref> or [[Headers and Sub-headers|subtitle]] ask the following questions:
*Is the title overt and easily readable?
*Can the viewer quickly grasp the topic idea by simply reading the title?
*Does the narrative of the topic match the title’s observable intent?
**A first person narrative suggests sharing your personal views while a third person narrative suggests a more educational and professional approach. For example, adding the first person –ing to the beginning of the title “Discovering a Passion” gives the reader the impression that the writer will incorporate personal experiences and opinions into the blog, while the third person “Discover a Passion” suggests the blog’s intent is to educate through expertise.  
*Does the title and subtitle have an angle? Is the angle something memorable, catchy, or fun?


=Get Started=
=Get Started=
The hardest part of choosing your blog topic is the act of [http://www.entrepreneurs-journey.com/newsletters/how-to-choose-the-right-blog-topic      getting started]. Topic ideas may not seem perfect until you begin brainstorming and expressing your ideas. Most importantly, use your instincts, interests and personality to organize and focus your topic idea.  
The hardest part of choosing your blog topic is the act of getting started <ref group=>Starak, "How to Choose the Right Blog Topic"</ref>. Topic ideas may not seem perfect until you begin brainstorming and expressing your ideas. Most importantly, use your instincts, interests, and personality to organize and focus your topic idea.  




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== References  ==
== References  ==
*Carroll, Brian. [http://www.amazon.com/gp/product/041599201X/ref=as_li_ss_tl?ie=UTF8&tag=humanindex-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=041599201X    "Writing for Digital Media."] Routledge; New York, 2010.  
#Archuleta, Elizabeth. [http://www.unm.edu/~pre/law/archuleta.htm  "How to Write a Personal Statement."] UNM - New Mexico's Flagship University | The University of New Mexico. N.p., n.d. Web. 12 Apr. 2013.
*Loos, Eugene E. [http://www-01.sil.org/linguistics/GlossaryOfLinguisticTerms/WhatIsATopic.htm ''What is a topic?''] 2004. Web. April 5, 2013.
#Carroll, Brian. [http://www.amazon.com/gp/product/041599201X/ref=as_li_ss_tl?ie=UTF8&tag=humanindex-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=041599201X    "Writing for Digital Media."] Routledge; New York, 2010.  
*Lucas, Gerald. [http://litmuse.net/resources/digital-media/choosing-a-blog-topic/    "Choosing a blog topic."] 2013. Web. March 29, 2013.
#Gardner, Brian. [http://www.briangardner.com/niche-blogging  "Why Niche Blogging is Better than General Blogging."] Brian Gardner // Starbucks Addict Since 1974. N.p., 7 Mar. 2012. Web. 12 Apr. 2013.
*Mind Tools Ltd. [http://www.mindtools.com/brainstm.html  ''Brainstorming."] 2013. Web. March 31, 2013.
#Gunelius, Susan. [http://weblogs.about.com/od/startingablog/tp/Top-Ten-Reasons-to-Blog.htm    "Start a Blog-Top 10 Reasons to Start a Blog."] About.com Blogging. N.p., 2013. Web. 12 Apr. 2013.
*Rehner, Amy. [http://choosingatopic.wordpress.com  "Choosing Your Blog Topic."] March 2013. Web. March 29, 2013.  
#Lively, Jess. [http://jesslively.com/how-to-choose-blog-topics/  "How to Choose Blog Topics."] Jess Lively. N.p., 5 Feb. 2013. Web. 12 Apr. 2013.
*The Writing Center. [http://writingcenter.unc.edu/handouts/brainstorming/   "Brainstorming."] 2013. Web. March 31, 2013.
#Loos, Eugene E. [http://www-01.sil.org/linguistics/GlossaryOfLinguisticTerms/WhatIsATopic.htm   "What is a Topic?" ] 2004. Web. April 5, 2013.
#Lucas, Gerald. [http://litmuse.net/resources/digital-media/choosing-a-blog-topic/    "Choosing a blog topic."] 2013. Web. March 29, 2013.
#Mind Tools Ltd. [http://www.mindtools.com/brainstm.html  "Brainstorming" ] 2013. Web. March 31, 2013.
#Morrow, Jon. [http://boostblogtraffic.com/blog-topic/  "21 Warning Signs You Chose the Wrong Topic for Your Blog."] Boost Blog Traffic. N.p., 13 Apr. 2012. Web. 12 Apr. 2013.
#Rehner, Amy. [http://choosingatopic.wordpress.com  "Choosing Your Blog Topic."] March 2013. Web. March 29, 2013.  
#Rowse, Darren. [http://www.problogger.net/archives/2006/02/15/how-to-choose-a-niche-topic-for-your-blog/  "How to Choose a Niche Topic for your Blog."] Blogging for Beginners. N.p., 15 Feb. 2006. Web. 12 Apr. 2013.
#Starak, Yaro. [http://www.entrepreneurs-journey.com/newsletters/how-to-choose-the-right-blog-topic  "How to Choose the Right Blog Topic."] Blog Tips Newsletter. N.p., n.d. Web. 12 Apr. 2013.
#The Writing Center. [http://writingcenter.unc.edu/handouts/brainstorming/ "Brainstorming"] 2013. Web. March 31, 2013.
#Trunk, Penelope. [http://blog.penelopetrunk.com/2009/10/06/blogs-without-topics-are-a-waste-of-time/  "Blogs without topics are a waste of time | Penelope Trunk Blog."] Get Career Advice from Penelope Trunk. N.p., 6 Oct. 2009. Web. 12 Apr. 2013.
 
==See Also==
*[[Narrowcasting]]
*[[Research Methods]]
*[[Participation]]
*[[Audience]]
 
[[Category:New Media]]
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