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	Choosing a worthy topic is essential to the success of the overall blog <ref group=>Carroll, 140</ref><ref group=>Rehner, "Choosing Your Blog Topic"</ref>. A topic expresses one essential idea within writing and unifies each successive post <ref group=>Loos, "What is a Topic?"</ref>. At first, a specific topic may seem to confine creativity, but focusing the topic actually provides endless creative possibilities <ref group=>Trunk, "Blogs Without Topics are a Waste of Time"</ref>. A focused topic encourages the audience to engage more actively and interact as a part of a blog community <ref group=>Gardner,"Niche Blogging"</ref>, ultimately enhancing the popularity of the blog. Creating a successful blog topic can take a significant amount of forethought and preparation and encompasses Brainstorming, Focus, Assessment, and Finalization.		Choosing a worthy topic is essential to the success of the overall blog <ref group=>Carroll, 140</ref><ref group=>Rehner, "Choosing Your Blog Topic"</ref>. A topic expresses one essential idea within writing and unifies each successive post <ref group=>Loos, "What is a Topic?"</ref>. At first, a specific topic may seem to confine creativity, but focusing the topic actually provides endless creative possibilities <ref group=>Trunk, "Blogs Without Topics are a Waste of Time"</ref>. A focused topic encourages the audience to engage more actively and interact as a part of a blog community <ref group=>Gardner,"Niche Blogging"</ref>, ultimately enhancing the popularity of the blog. Creating a successful blog topic can take a significant amount of forethought and preparation and encompasses Brainstorming, Focus, Assessment, and Finalization.