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 *Personal experiences
-==Assessing the Idea==
+==Assess the Idea==
 Once a blog topic idea is identified, assess the popularity and originality of the idea to be certain of its effectiveness.
-===Popularity===
+===Ensure the Popularity===
-When assessing the [http://www.problogger.net/archives/2006/02/15/how-to-choose-a-niche-topic-for-your-blog    popularity] of the topic idea, search for blogs with similar ideas and investigate their popularity. Look up books or journal articles with similar topics in online stores, such as [http://www.amazon.com  Amazon] or [http://www.barnesandnoble.com    Barnes and Noble] and assess the comments and overall popularity of the books. Another great tool to [[Research Methods|<i>research</i>]] the popularity of the topic is to use the [http://boostblogtraffic.com/blog-topic  “For Dummies” test]. Try to find a reference for your topic in the [http://www.dummies.com  “For Dummies” book brand]. If such a book exists, the topic is already popular and is a great place to begin your blog topic search.
+There are several ways to assess the potential [http://www.problogger.net/archives/2006/02/15/how-to-choose-a-niche-topic-for-your-blog    popularity] of the topic idea
+# Search for blogs with similar ideas and investigate their popularity.
+# Look up books or journal articles with similar topics in online stores, such as [http://www.amazon.com  Amazon] or [http://www.barnesandnoble.com    Barnes and Noble] and assess the comments and overall popularity of the books.
+# Use the [http://boostblogtraffic.com/blog-topic  “For Dummies” test]. Try to find a reference for your topic in the [http://www.dummies.com  “For Dummies” book brand]. If such a book exists, the topic is already popular and is a great place to begin your blog topic search.
-===Originality===
+===Ensure the Originality===
-Though the idea may be popular, ensuring the originality of the idea will be an important aspect of your topic choice that will ultimately mean success or failure. Your topic idea must be creative and unique enough to set itself apart from other blogs with similar themes.  Finding an unexplored aspect of the topic idea will give you a fresh and energizing niche. In addition, presenting an intriguing or contradictory viewpoint can reinvent an overexposed topic idea.
+Though the idea may be popular, ensuring the originality of the idea will be an important aspect of your topic choice that will ultimately mean success or failure. Ask yourself the following questions:
+# Is your topic idea creative and unique enough to set itself apart from other blogs with similar themes?
+# Is it an unexplored aspect of the overall topic that will give you a fresh and energizing niche?
+# Does it present an intriguing or contradictory viewpoint can reinvent an overexposed topic idea?
 ==Finalizing the Topic==