How and when do I use images?
Use photos that improve a user's experiences
Good design and what it looks like
It is important to deliberately choose images that help to emphasize your writing. Choosing between photographs, illustrations, horizontal images and vertical images are all very important decisions. More important, however, is what the subject and tone of your image is.
Image Orientation
There are two main orientations of photos, horizontally aligned and vertically aligned, and there is a time and place for each type.