Foundational Writing Skills

Active Voice

Passive voice should be avoided when writing for a blog or any website. Active voice is when the subject of the sentence directly performs the action.

Example of active voice:

The student failed the assignments for her excessive use of passive voice.

Example of passive voice:

The student has failed too many assignemtns and will not pass the class.

Concrete Language

When you are writing a new entry for your blog Concrete Language will help to make your writing more real to your readers. Concrete Language names or describes the perceptible and material world; it appeals to or engages the senses. Many concrete words or phrases can be defined by touching, pointing, or acting: sofa, star, swim in the river.

“When you use a lot of words that deal with ideas, concepts, and things that we can’t touch - vague abstract nouns                     
 such as  “invincible”, “emotion”, “existence”, “obscurity”, “consciousness”,  “autonomy”, “despair” and so on, the reader feels a
 sense of distance from your reality. 

Abstract comes from the Latin, meaning “removed from”, or moved from concrete reality. Objects help us to concretize abstract ideas. We should "stick as much as possible to simple language that’s easy to visualize—concrete verbs like ‘write’ or ‘walk’ beat ambiguous ones like ‘benefit’ and ‘improve’—and avoid the passive tense."

Precision

Often times writers use vocabulary that is inflated or commonly used. Unfortunately, this creates the opportunity for misuse. A writer should be fully aware of the context and desired message. Using too many words or the wrong words to communicate is detrimental to a blogger's credibility and purpose. The use of precision ensures that your article conveys the correct message without confusing or overwhelming the audience.

Utilize a thesaurus and dictionary to achieve correct vocabulary for blog entries.

Example

In lieu of flowers, please send a donation to X, Y, or Z charity.

In light of the recent mistakes in the media, we've decided to withhold the names of suspects until identities are confirmed.

Here, in lieu of means instead of or in absence of. In light of means due to or because of. The two are not interchangeable. Unfortunately this mistake is often made with common phrases and words. As a blogger one should be diligent in checking for precision in his writing. Lack of precision negates the act of fact checking.

Presentability

What the heck is presentability in terms of writing? No, seriously.