Expertise

Expertise.

Appearance is everything. There are a few main pieces when constructing a site or article for the web: consistent navigation, and attractive coloration.

• Consistent navigation consists of internal links. Some appear as a group of choices at the top of the page. Others are presented as navigation menus on the left or right.

• "No Clown Pants." - Dr. Lucas

Professionalism is the main source of credibility.

• Subheads give scanability an opportunity.

• 3 Seconds is all one gets.

• Credibility is created through external links and support.