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Natecole54 (talk | contribs) m (→Aims of Technical Communication: Removed space before footnote citation.) |
Beth Kennedy (talk | contribs) (→Rhetorical Strategies in the Digital Age: Revised and expanded paragraph on rhetorical analysis (now rhetorical context).) |
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In today’s digital age, writers can use digital technologies as rhetorical devices to influence the reader. Electronic images and informational graphics can be incorporated into digital and online documents to illustrate or reinforce points made in the text.{{sfn|Markel|Selber|2019}} Hyperlinks can be used to provide additional information that supports the author's ideas. Nevertheless, the writer's basic task of informing and persuading an audience is the same in digital communication as in other forms of writing.{{sfn|DeVoss|National Writing Project|Eidman-Aadahl|Hicks|2010|p=105}} | In today’s digital age, writers can use digital technologies as rhetorical devices to influence the reader. Electronic images and informational graphics can be incorporated into digital and online documents to illustrate or reinforce points made in the text.{{sfn|Markel|Selber|2019}} Hyperlinks can be used to provide additional information that supports the author's ideas. Nevertheless, the writer's basic task of informing and persuading an audience is the same in digital communication as in other forms of writing.{{sfn|DeVoss|National Writing Project|Eidman-Aadahl|Hicks|2010|p=105}} | ||
Digital writers must therefore consider specific elements that compose the rhetorical context in which texts are created and delivered. Such elements may include evaluating the demographics, habits, and needs of an intended audience; determining the overall objective of the communications; and deciding what technologies will be used to create the content. Together, this analysis allows writers to craft messages that both appeal to and inform the target audience. In the digital age, such rhetorical messages may be conveyed through websites, social media, and other digital platforms.{{sfn|Lawrence|2022|pp=6-14}} | |||
==Search Engine Optimization (SEO)== | ==Search Engine Optimization (SEO)== |
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