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Rhetoric is a communication strategy whose primary goal is to persuade an audience. It is grounded in three foundational concepts first defined by the Greek philosopher Aristotle. These concepts are ''logos'', which engages with the reader’s sense of logic or reason; ''pathos'', which appeals to the reader’s emotions; and ''ethos'', which addresses the audience’s values and the writer’s credibility. Within this framework, writers utilize specific techniques or devices to influence and engage readers. Examples include appealing to an audience’s sense of logic by using factual examples to support a point or evoking emotion through descriptive visual language. {{sfn|Gagich|Zickel|n.d.|pp=34-37}} | Rhetoric is a communication strategy whose primary goal is to persuade an audience. It is grounded in three foundational concepts first defined by the Greek philosopher Aristotle. These concepts are ''logos'', which engages with the reader’s sense of logic or reason; ''pathos'', which appeals to the reader’s emotions; and ''ethos'', which addresses the audience’s values and the writer’s credibility. Within this framework, writers utilize specific techniques or devices to influence and engage readers. Examples include appealing to an audience’s sense of logic by using factual examples to support a point or evoking emotion through descriptive visual language. {{sfn|Gagich|Zickel|n.d.|pp=34-37}} | ||
In today’s digital age, writers can use digital technologies as rhetorical devices to influence the reader. Electronic images and informational graphics can be incorporated into digital and online documents to illustrate or reinforce points made in the text.{{sfn|Markel|Selber|2019}} Hyperlinks can be used to provide additional information that supports the author's ideas. Nevertheless, the writer's basic task of informing and persuading an audience is the same in digital communication as in other forms of writing.{{sfn| | In today’s digital age, writers can use digital technologies as rhetorical devices to influence the reader. Electronic images and informational graphics can be incorporated into digital and online documents to illustrate or reinforce points made in the text.{{sfn|Markel|Selber|2019}} Hyperlinks can be used to provide additional information that supports the author's ideas. Nevertheless, the writer's basic task of informing and persuading an audience is the same in digital communication as in other forms of writing.{{sfn|DeVoss|National Writing Project|Eidman-Aadahl|Hicks|2010|p=105}} | ||
Rhetorical analysis involves analyzing the demographics and habits of an intended audience. The information gathered allows writers to craft messages that appeal to the target audience. In the digital age, websites and social media platforms convey rhetorical messages.{{sfn|Lawrence|2022|pp=6-14}} | Rhetorical analysis involves analyzing the demographics and habits of an intended audience. The information gathered allows writers to craft messages that appeal to the target audience. In the digital age, websites and social media platforms convey rhetorical messages.{{sfn|Lawrence|2022|pp=6-14}} | ||