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==Personas in Digital Writing== | ==Personas in Digital Writing== | ||
Personas in the context of digital writing refer to semi-fictional characters that encapsulate the characteristics, behaviors, and needs of target audience segments. They align closely with the principles of user-centered design (UCD).{{sfn|Lucas| | Personas in the context of digital writing refer to semi-fictional characters that encapsulate the characteristics, behaviors, and needs of target audience segments. They align closely with the principles of user-centered design (UCD).{{sfn|Lucas|2023a}} | ||
There are myriad ways to integrate user-centered thinking into the creative process of UX design, and personas are one of the most effective ways to empathize with and analyze users.{{sfn|Goltz|2014}} | There are myriad ways to integrate user-centered thinking into the creative process of UX design, and personas are one of the most effective ways to empathize with and analyze users.{{sfn|Goltz|2014}} | ||