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*To drive a viewer's eyes up and down or when there is vertical movement. | *To drive a viewer's eyes up and down or when there is vertical movement. | ||
*To focus attention and make a greater impact (since the viewer is not distracted by peripheral items, the feeling is more compact) | *To focus attention and make a greater impact (since the viewer is not distracted by peripheral items, the feeling is more compact) | ||
<h4>Illustrations vs Photographs</h4> | <h4>Illustrations vs Photographs</h4> | ||
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*creating a sense of reality or professionalism | *creating a sense of reality or professionalism | ||
< | <h4>Tone and subjects of images</h6> | ||
Images can cause intense emotions very easily. It is important that you use images that emphasize the tone of your message. E.g., when writing about a happy occasion don't have sad people in your photographs or use "dark purple" tinted images<ref>http://www.color-wheel-pro.com/color-meaning.html</ref>. Think long and carefully before you make a decision or have a stranger give you their impressions of a photo before using it. | Images can cause intense emotions very easily. It is important that you use images that emphasize the tone of your message. E.g., when writing about a happy occasion don't have sad people in your photographs or use "dark purple" tinted images<ref>http://www.color-wheel-pro.com/color-meaning.html</ref>. Think long and carefully before you make a decision or have a stranger give you their impressions of a photo before using it. | ||
==References== | ==References== | ||
<references/> | <references/> |