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Narrowcasting: Difference between revisions
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[[File:narrow-casting.gif|thumb|upright=1|[http://www.observatory.com/narrowcast.html Narrowcasting]]] | [[File:narrow-casting.gif|thumb|upright=1|[http://www.observatory.com/narrowcast.html Narrowcasting]]] | ||
#'''Create a defining characteristic that is uniquely you.''' Imagine you were a company, what would be your brand? What are your interests? What are your strengths? What are your likes or dislikes? | #'''Create a defining characteristic that is uniquely you.''' Imagine you were a company, what would be your brand?<ref>http://geeksgrave.blogspot.com/2013/04/make-your-blog-unique.html</ref> What are your interests? What are your strengths? What are your likes or dislikes?<ref>http://www.personalitytest.net/cgi-bin/q.pl</ref> | ||
#'''Identify a gap in information and fill it.''' What is your competition? Is there anything your competition is lacking? Is there a virginal area that you could fill? | #'''Identify a gap in information and fill it.''' What is your competition?<ref>http://blog.hubspot.com/how-to-use-keyword-tool-brainstorm-blog-topics</ref> Is there anything your competition is lacking? Is there a virginal area that you could fill? | ||
#'''Establish a new perspective such as journalistic or geographical references.''' Select your niche blog topic by narrowing your audience. Who is interested? What aspect could you focus on? When will this blog occur? Where will the major audience reside? Why will someone read your blog? | #'''Establish a new perspective such as journalistic or geographical references.''' Select your niche blog topic by narrowing your audience.<ref>http://litmuse.net/resources/digital-media/choosing-a-blog-topic</ref> Who is interested? What aspect could you focus on? When will this blog occur? Where will the major audience reside? Why will someone read your blog? | ||
==When to Narrowcast== | ==When to Narrowcast== | ||
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==The Importance of Narrowcasting== | ==The Importance of Narrowcasting== | ||
[[File: | [[File:istock_5836621.jpg|thumb|upright=1| [http://www.fugitivesounds.org/marketing-your-music-with-social-media-are-you-targeting-the-right-demographics/ Target Marketing]]] | ||
It is important to choose a blog’s topic and audience that is as narrow as possible for several reasons. First, it helps to establish the blog author as an expert on the subject matter[http://www.briangardner.com/niche-blogging]. The blogger should consider choosing a topic that they are already familiar with. Also, narrowcasting will garner higher search engine rankings[http://www.briangardner.com/niche-blogging]. Narrowcasting encourages strong reader participation[http://mediaculturesociety.org/2013/03/23/public-service-narrowcasting/]. If the blogger is successful and has a high unique visitor count, companies may be interested in paying the blogger to devote part of the site to advertisement space. The product advertised could be geared toward the type of people who are interested in the blog’s topic[http://studioone.com/blog/narrowcasting-future-content-marketing]. | It is important to choose a blog’s topic and audience that is as narrow as possible for several reasons. First, it helps to establish the blog author as an expert on the subject matter[http://www.briangardner.com/niche-blogging]. The blogger should consider choosing a topic that they are already familiar with. Also, narrowcasting will garner higher search engine rankings[http://www.briangardner.com/niche-blogging]. Narrowcasting encourages strong reader participation[http://mediaculturesociety.org/2013/03/23/public-service-narrowcasting/]. If the blogger is successful and has a high unique visitor count, companies may be interested in paying the blogger to devote part of the site to advertisement space. The product advertised could be geared toward the type of people who are interested in the blog’s topic[http://studioone.com/blog/narrowcasting-future-content-marketing]. | ||