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Narrowcasting: Difference between revisions
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==How to Narrowcast== | ==How to Narrowcast== | ||
[[File:narrow-casting.gif|thumb|upright=1|http://www.observatory.com/narrowcast.html]] | [[File:narrow-casting.gif|thumb|upright=1|[http://www.observatory.com/narrowcast.html Narrowcasting]]] | ||
#Create a defining characteristic that is uniquely you. | #Create a defining characteristic that is uniquely you. | ||
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==When to Narrowcast== | ==When to Narrowcast== | ||
[[File:socialmedia.png|thumb|upright=1| http://www.fugitivesounds.org/marketing-your-music-with-social-media-are-you-targeting-the-right-demographics/]] | [[File:socialmedia.png|thumb|upright=1| [http://www.fugitivesounds.org/marketing-your-music-with-social-media-are-you-targeting-the-right-demographics/ Target Marketing]]] | ||
Writers for digital media should narrowcast when networking with a specific [[audience]]<ref>http://www.briangardner.com/niche-blogging/</ref>, educating a specific [[audience]],or when attempting to earn a profit<ref>http://www.briangardner.com/monetize-your-blog/</ref>. | Writers for digital media should narrowcast when networking with a specific [[audience]]<ref>http://www.briangardner.com/niche-blogging/</ref>, educating a specific [[audience]],or when attempting to earn a profit<ref>http://www.briangardner.com/monetize-your-blog/</ref>. | ||
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==The Importance of Narrowcasting== | ==The Importance of Narrowcasting== | ||
[[File:niche-topic-blog.png|thumb|upright=1| http://www.methods2earn.com/blogging/437/how-to-choose-a-profitable-niche-topic-blog.html]] | [[File:niche-topic-blog.png|thumb|upright=1| [http://www.methods2earn.com/blogging/437/how-to-choose-a-profitable-niche-topic-blog.html Niche Profitting]]] | ||
It is important to choose a blog’s topic and audience that is as narrow as possible for several reasons. First, it helps to establish the blog author as an expert on the subject matter[http://www.briangardner.com/niche-blogging]. The blogger should consider choosing a topic that they are already familiar with. Also, narrowcasting will garner higher search engine rankings[http://www.briangardner.com/niche-blogging]. Narrowcasting encourages strong reader participation[http://mediaculturesociety.org/2013/03/23/public-service-narrowcasting/]. If the blogger is successful and has a high unique visitor count, companies may be interested in paying the blogger to devote part of the site to advertisement space. The product advertised could be geared toward the type of people who are interested in the blog’s topic[http://studioone.com/blog/narrowcasting-future-content-marketing]. | It is important to choose a blog’s topic and audience that is as narrow as possible for several reasons. First, it helps to establish the blog author as an expert on the subject matter[http://www.briangardner.com/niche-blogging]. The blogger should consider choosing a topic that they are already familiar with. Also, narrowcasting will garner higher search engine rankings[http://www.briangardner.com/niche-blogging]. Narrowcasting encourages strong reader participation[http://mediaculturesociety.org/2013/03/23/public-service-narrowcasting/]. If the blogger is successful and has a high unique visitor count, companies may be interested in paying the blogger to devote part of the site to advertisement space. The product advertised could be geared toward the type of people who are interested in the blog’s topic[http://studioone.com/blog/narrowcasting-future-content-marketing]. | ||
[[File:2_wd_195.jpg|thumb|upright=1| http://www.dimmbizz.com/narrowcast/]] | [[File:2_wd_195.jpg|thumb|upright=1| [http://www.dimmbizz.com/narrowcast/ Narrowcast]]] | ||
[[File:112870_max.jpg|thumb|upright=1| http://3brothers-cs.blogspot.com/2012/11/niche-topics-for-google-adsense.html]] | [[File:112870_max.jpg|thumb|upright=1| [http://3brothers-cs.blogspot.com/2012/11/niche-topics-for-google-adsense.html Niche Topics]]] | ||
==Notes== | ==Notes== | ||
<references/> | <references/> | ||