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==Consistent== | ==Consistent== | ||
The writing should be '''consistent''' meaning that sentences are balanced and free from variation; same structure throughout. Consistent writing makes it easy to follow and read a blog without difficultly. | |||
==Imaginative== | ==Imaginative== | ||
'''Imaginative''' writing shows creativity and inventiveness.Figurative language is used when appropriate. | |||
==Precise and Direct== | ==Precise and Direct== | ||