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Narrowcasting: Difference between revisions
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Narrowcasting for blog writing is aiming a highly specific blog to a highly specific audience <ref>http://madammayo.blogspot.com/2007/06/gone-to-litblogs-narrowcasting-more.html</ref>. Blog writing is specifically tailored to the conventions of narrowcasting as opposed to broadcasting. Narrowcasting, broadly defined, limits content to subscription customers, whereas broadcasting refers to content transmitted to and for the general public that is available to the general receiver<ref>http://www.wisegeek.com/what-is-narrowcasting.htm</ref>. | Narrowcasting for blog writing is aiming a highly specific blog to a highly specific audience <ref>http://madammayo.blogspot.com/2007/06/gone-to-litblogs-narrowcasting-more.html</ref>. Blog writing is specifically tailored to the conventions of narrowcasting as opposed to broadcasting. Narrowcasting, broadly defined, limits content to subscription customers, whereas broadcasting refers to content transmitted to and for the general public that is available to the general receiver<ref>http://www.wisegeek.com/what-is-narrowcasting.htm</ref>. | ||
A blog's audience functions much like the subscription model in that though blogs are available without subscriptions, the filter of individual interests provide the gateway to content. Blog audiences are inherently fragmented, taking this into consideration when focusing on a blog topic is critical to a blog's success. | A blog's audience functions much like the subscription model in that, though blogs are available without subscriptions, the filter of individual interests provide the gateway to content. Blog audiences are inherently fragmented, taking this into consideration when focusing on a blog topic is critical to a blog's success. | ||
Though, traditionally, narrowcasting refers to narrowing the audience by narrowing the transmission through means such as subscriptions, i.e. cable television, conventions of narrowcasting should be used when creating content for a blog audience because blog audiences are composed of a highly specific segment of the population. New media functions democratically and the subscription model of old media takes on a new, more interactive meaning when accessing blog content. | Though, traditionally, narrowcasting refers to narrowing the audience by narrowing the transmission through means such as subscriptions, i.e. cable television, conventions of narrowcasting should be used when creating content for a blog audience because blog audiences are composed of a highly specific segment of the population. New media functions democratically and the subscription model of old media takes on a new, more interactive meaning when accessing blog content. | ||