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The inverted pyramid contributes to [[scan-ability]]. Placement of the most essential information at the beginning of an article or entry allows the reader to get what he needs without scrolling. Site visitors read less on the web than in print. Bloggers should implement the inverted pyramid to share need-to-know information quickly and retain frequent visitors. [http://webwisewording.com/Tips/front-load-your-writing/ Webwise Wording] says, "If they cannot quickly and easily assess your article for points of interest, they are likely to leave your webpage and go search for an alternative that is easier to skim." | The inverted pyramid contributes to [[scan-ability]]. Placement of the most essential information at the beginning of an article or entry allows the reader to get what he needs without scrolling. Site visitors read less on the web than in print. Bloggers should implement the inverted pyramid to share need-to-know information quickly and retain frequent visitors. [http://webwisewording.com/Tips/front-load-your-writing/ Webwise Wording] says, "If they cannot quickly and easily assess your article for points of interest, they are likely to leave your webpage and go search for an alternative that is easier to skim." | ||