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 === Unambiguous linking ===
-When incorporating hypertext into a blog post, make sure that any linked text leads to an obvious destination. Readers should always have a general idea of where each link will take them. Carroll said, "Hyperlinks should be obvious and  unambiguous; readers should know exactly what they will find by clicking, enabling them to decide whether to click now, later or not at all."<ref>Brian Carroll 75</ref> Ambiguous links may lead to a loss of credibility.
+When incorporating hyperlinks into a blog post, make sure that any linked text leads to an obvious destination. Readers should always have a general idea of where each link will take them. Carroll said, "Hyperlinks should be obvious and  unambiguous; readers should know exactly what they will find by clicking, enabling them to decide whether to click now, later or not at all."<ref>Brian Carroll 75</ref> Ambiguous links may lead to a loss of credibility.
 === Contrast ===