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===Credibility=== | ===Credibility=== | ||
Readers come to the internet for information. Even if the content is purely for entertainment purposes, the author is still expected to present accurate, well-supported information. Blog writing is not exempt from this requirement. More and more people go to blogs everyday to find information on a variety of things. According to researchers Thomas J. Johnson and Barbara K. Kaye blog readers are "seeking out information to support their views and are likely to consider information they receive from blogs as highly credible."<ref>Johnson and Kaye</ref> | Readers come to the internet for information. Even if the content is purely for entertainment purposes, the author is still expected to present accurate, well-supported information. Blog writing is not exempt from this requirement. More and more people go to blogs everyday to find information on a variety of things. According to researchers Thomas J. Johnson and Barbara K. Kaye blog readers are "seeking out information to support their views and are likely to consider information they receive from blogs as highly credible."<ref>Johnson and Kaye</ref> Providing attribution for evidence and quotes that support your position can easily be accomplished by using hyperlinks. According to [http://webdesign.about.com/od/beginningtutorials/qt/external-links.htm About.com] guide Jennifer Kyrnin, "Don't forget, even eminent scientists provide bibliographies on their papers and journal entries. By linking to sites outside of your own site, you show that you have done the research on the topic and really do know what you're talking about." <ref>Jennifer Kyrnin</ref> Hyperlinks can also be used to provide context for a post.<ref>Brian Carroll 39</ref> These links can give reference to why a post is relevant within the topic, how the author gathers information, and where the authors views originated. | ||
===Interactivity=== | ===Interactivity=== | ||