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→Be Unambiguous
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=== Be Unambiguous === | === Be Unambiguous === | ||
When incorporating hypertext into a blog post, make sure that any linked text leads to an obvious destination. Readers should always have a general idea of where each link will take them. Carroll said, "Hyperlinks should be obvious and unambiguous; readers should know exactly what they will find by clicking, enabling them to decide whether to click now, later or not at all."<ref>Brian Carroll</ref> Ambiguous links may lead to a loss of credibility. | When incorporating hypertext into a blog post, make sure that any linked text leads to an obvious destination. Readers should always have a general idea of where each link will take them. Carroll said, "Hyperlinks should be obvious and unambiguous; readers should know exactly what they will find by clicking, enabling them to decide whether to click now, later or not at all."<ref>Brian Carroll 75</ref> Ambiguous links may lead to a loss of credibility. | ||
=== Contrast === | === Contrast === | ||