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Scan-ability: Difference between revisions
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[[File:Banner-blindness-examples.jpg|thumb|upright=1.35|Scanability demonstrated in an eyetrack study, found in Jakob Nielsen's article about Banner Blindness]] | [[File:Banner-blindness-examples.jpg|thumb|upright=1.35|Scanability demonstrated in an eyetrack study, found in Jakob Nielsen's article about Banner Blindness]] | ||
Scan-ability refers to the capacity text has to be scanned by readers. Writers of digital media must pay special attention to scan-ability because readers of digital writing are known to be easily distracted, impatient, and unwilling to read huge blocks of text. | Scan-ability refers to the capacity text has to be scanned by readers. There are a number of different reasons why online readers scan instead of read.<ref>Nielsen, "Why Web Users Scan Instead of Reading"</ref>Writers of digital media must pay special attention to scan-ability because readers of digital writing are known to be easily distracted, impatient, and unwilling to read huge blocks of text. | ||
Scan-ability is crucial for digital writing because, without maintaining a good level of it, readers will not pay attention to your work. | Scan-ability is crucial for digital writing because, without maintaining a good level of it, readers will not pay attention to your work. | ||