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Headers and Sub-headers: Difference between revisions
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=== Organization === | === Organization === | ||
Headings and subheadings are a visual representation of how information is organized, and tells the reader what is in each section. | Headings and subheadings are a visual representation of how information is organized, and tells the reader what is in each section. | ||
=== Scanability === | === Scanability === | ||
Online readers are not very patient. Your headline is the first impression you make on a prospective reader. Without a captivating header and sub header that will turn a browser into a reader, the rest of the content might be irrelevant. Sub-headers will make blog posts more readable. They allow readers to get a quick idea on what subjects you’re tackling and allow them to skip to the topics they’re interested in. | Online readers are not very patient. A website has approximately three seconds to download properly and engage the viewer . . . or else. <ref> Carroll, Brian. Writing for digital media. Routledge, 2010.</ref> Your headline is the first impression you make on a prospective reader. Without a captivating header and sub header that will turn a browser into a reader, the rest of the content might be irrelevant. Sub-headers will make blog posts more readable. They allow readers to get a quick idea on what subjects you’re tackling and allow them to skip to the topics they’re interested in. | ||
==How to create it? == | ==How to create it? == | ||
===Brevity === | ===Brevity === | ||
Both the heading and subheading should be short and straight forward. Use clarity and not creativity. Subheadings should be explanatory, pulling key words from the post. This will allow the reader to have an idea of what is coming up ahead. | Both the heading and subheading should be short and straight forward. Use clarity and not creativity. Subheadings should be explanatory, pulling key words from the post. This will allow the reader to have an idea of what is coming up ahead. | ||
===Parallelism === | ===Parallelism === | ||
When crating headers and sub headers the text, font, and sizes should be consistent. Headers should have a bigger text than a sub header. Continue to use the same font throughout the header and sub header. If your first sub header is in italics, the next sub header should be italics as well. Headers should begin the same way. If the first header starts with “The”, the rest of the headers should also begin with “The”. | When crating headers and sub headers the text, font, and sizes should be consistent. Headers should have a bigger text than a sub header. Continue to use the same font throughout the header and sub header. If your first sub header is in italics, the next sub header should be italics as well. Headers should begin the same way. If the first header starts with “The”, the rest of the headers should also begin with “The”. | ||