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====[[Expertise]]==== | ====[[Expertise]]==== | ||
When writing for the screen, important aspects to consider include | When writing for the screen, important aspects to consider include layout and content. These elements create expertise. The layout determines whether or not a potential reader stops and peruses the information displayed. Subheadings, links, and color scheme create the first impression. The writing, the author's informational expertise, is an afterthought. | ||
==Layout== | ==Layout== |