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Writers shouldn't try to show how intelligent they are by using inventive sentence structure or waste words on long introduction. If a writer doesn't get to the point, they risk losing a potential reader. | Writers shouldn't try to show how intelligent they are by using inventive sentence structure or waste words on long introduction. If a writer doesn't get to the point, they risk losing a potential reader. | ||
====Be Precise==== | ====Be Precise==== | ||
Say what you mean and mean what you say. "Use the precise word that your meaning requires, not one that is close or, worse, one that sounds close." <ref>Carroll, Brian. "On Writing Well." Writing for Digital Media. New York, NY: Routledge, 2010. 8. Print.</ref> | |||
====Be Direct==== | ====Be Direct==== | ||
Writing for digital media isn’t poetry. No one wants to interpret writing on the web. The same goes for ambiguity, allow the reader to form their own opinions. Otherwise, just write what is meant and don’t try to be suspenseful about it. | Writing for digital media isn’t poetry. No one wants to interpret writing on the web. The same goes for ambiguity, allow the reader to form their own opinions. Otherwise, just write what is meant and don’t try to be suspenseful about it. |
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