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==Appearance is everything.== | ==Appearance is everything.== | ||
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive design. | There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive [[Design|design]]. | ||
Navigation consists of internal links. Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right. [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link and access a page other than the main or index page for a site. Without clear navigation, users may be confused and leave; never to return. | Navigation consists of internal links. Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right. [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link and access a page other than the main or index page for a site. Without clear navigation, users may be confused and leave; never to return. | ||
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'''Subheadings: to read or not to read, that is the question.''' | '''Subheadings: to read or not to read, that is the question.''' | ||
Subheadings serve as preview for content and help create a scanable page. Users are usually looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly scan for the information. This helps solidify a positive user experience and continued use of the site. | Subheadings serve as preview for content and help create a scanable page. Users are usually looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly [[Scanability|scan]] for the information. This helps solidify a positive user experience and continued use of the site. | ||
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information. In the same article "Formatting Your Web Copy For Today's Short Attention Span," Sid Smith shows that many users may only read the subheadings. He formulates the idea that perhaps subheadings are the best way to make a point. Subheadings are the page piece that will get the idea out there and be given the most attention. | [http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information. In the same article "Formatting Your Web Copy For Today's Short Attention Span," Sid Smith shows that many users may only read the subheadings. He formulates the idea that perhaps subheadings are the best way to make a point. Subheadings are the page piece that will get the idea out there and be given the most attention. |