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Design is an important aspect to remember when writing for the screen. In digital writing, design pertains to the look of the website and arrangement of the text, graphics, and other objects that make up the site. Proper web design is the balance of visual sensation and graphic information<ref>Lynch and Horton "Page Design"</ref>. The design of a site or webpage is what will likely cause viewers to return to the site and continue reading it, so the overall appearance must be appealing, functional and entertaining. | Design is an important aspect to remember when writing for the screen. In digital writing, design pertains to the look of the website and arrangement of the text, graphics, and other objects that make up the site. Proper web design is the balance of visual sensation and graphic information<ref>Lynch and Horton "Page Design"</ref>. | ||
The design of a site or webpage is what will likely cause viewers to return to the site and continue reading it, so the overall appearance must be appealing, functional and entertaining. However, having bad web design will drive users away. Viewers will not stay on a web page that is visually confusing or assaulting with either too many graphics or too much text. This is why design is such an important factor of web writing. | |||
There are three main components to understanding and implementing design: [[#Consistency|consistency]], [[#Usability|usability]], and [[#Navigability|navigability]]. | There are three main components to understanding and implementing design: [[#Consistency|consistency]], [[#Usability|usability]], and [[#Navigability|navigability]]. | ||