Logos

Logos in rhetoric refers to the argument or message being presented by the speaker. The message is affected by the speakers agenda. The speaker has the ability to sway a crowd using ethos and pathos. All of this is part of rhetoric

A person who writes speeches is called a logographer.

The Greek translation of logos is “reason”


Bibliography

  • Aristotle, A Theory of Civic Discourse On Rhetoric. New York: Oxford University Press, 1991.