Logos

Logos in rhetoric refers to the argument or message being presented by the speaker. The message is affected by the speakers agenda. The speaker has the ability to sway a crowd using ethos and pathos. All of this is part of rhetoric

A person who writes speeches is called a logographer.

The Greek translation of logos is “reason”

Bibliography

Aristotle, A Theory of Civic Discourse On Rhetoric. New York: Oxford University Press, 1991

Merriam-Webster, "Merriam-Webster Online Dictionary". Merriam-Webster, Incorporated . 2-20-2006 <http://www.m-w.com/dictionary/logos>.