Logos

Logos

Logos in rhetoric refers to the argument or message being presented by the speaker. The message is affected by the speakers agenda. The speaker has the ability to sway a crowd using ethos and pathos. All of this is part of rhetoric

A person who writes speeches is called a logographer.

The Greek translation of logos is “reason”

Bibliography

Aristotle, A Theory of Civic Discourse On Rhetoric. New York: Oxford University Press, 1991

LogosMerriam-Webster Online Dictionary “definition” [<http://www.m-w.com/dictionary/logos>]