What is Scan-ability?
Definition
Scan-ability is the tendency of online readers to scan digital content before they choose to read it. By understanding scan-ability and utilizing specific concepts in blog writing, writers of digital media can increase their readers' ability to understand digital content.
Difference between digital media and physical media
How to layer the elements of your blog
Text
Headlines, subheads, and sub-subheads
One-sentence teasers and lead-ins
Brief summary paragraphs
Text Visuals
Highlighted key words
Use of color
Bulleted lists
Multimedia
Graphics
Audio and video clips
Links
Related stories and links
Examples
What to do
What not to do
References
