What is Scan-ability?
Definition
Three-second rule
How to layer the elements of your blog
Text
Headlines, subheads, and sub-subheads
One-sentence teasers and lead-ins
Brief summary paragraphs
Text Visuals
Highlighted key words
Use of color
Bulleted lists
Multimedia
Graphics
Audio and video clips
Links
Related stories and links
Examples
What to do
What not to do
References
