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Technical Writing in the Digital Age: Difference between revisions
Technical Writing in the Digital Age (view source)
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=== Goals of Searching: The User's Perspective === | === Goals of Searching: The User's Perspective === | ||
A user of search engines formulates queries by using keywords or posing questions. One of the most important elements of building an SEO strategy for a website is developing a thorough understanding of the psychology of your target audience, and how they use words and concepts to obtain information about the services and/or products you provide. Once you understand how the average search engine user—and, more specifically, your target audience—utilizes query-based search engines, you can more effectively reach and keep those users. {{sfn|Enge|2022|p=9}} | A user of search engines formulates queries by using keywords or posing questions. One of the most important elements of building an SEO strategy for a website is developing a thorough understanding of the psychology of your target audience, and how they use words and concepts to obtain information about the services and/or products you provide. Once you understand how the average search engine user—and, more specifically, your target audience—utilizes query-based search engines, you can more effectively reach and keep those users. {{sfn|Enge|Spencer|Stricchiola|2022|p=9}} | ||
==Digital Documentation == | ==Digital Documentation == | ||