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===Credibility===
===Credibility===


Readers come to the internet for information. Even if the content is  purely for entertainment purposes, the author is still expected to present accurate, well supported information. Blog writing is not exempt from this. More and more people go to blogs everyday to find information on a variety of things. According to researchers Thomas J. Johnson and Barbara K. Kaye blog readers are "seeking out information to support their views and are likely to consider information they receive from blogs as highly credible."<ref>Johnson and Kaye</ref> If readers are willing to accept blog writing as trustworthy information, writers should be careful to support the statements they make with factual evidence. Providing attribution for evidence and quotes that support your position can easily be accomplished by using hyperlinks. Hyperlinks can also be used to provide context for a post.<ref>Brian Carroll</ref> These links can give reference to why a post is relevant within the topic, how the author gathers information, and where the authors views originated.
Readers come to the internet for information. Even if the content is  purely for entertainment purposes, the author is still expected to present accurate, well supported information. Blog writing is not exempt from this. More and more people go to blogs everyday to find information on a variety of things. According to researchers Thomas J. Johnson and Barbara K. Kaye blog readers are "seeking out information to support their views and are likely to consider information they receive from blogs as highly credible."<ref>Johnson and Kaye</ref> If readers are willing to accept blog writing as trustworthy information, writers should be careful to support the statements they make with factual evidence. Providing attribution for evidence and quotes that support your position can easily be accomplished by using hyperlinks. Hyperlinks can also be used to provide context for a post.<ref>Brian Carroll 39</ref> These links can give reference to why a post is relevant within the topic, how the author gathers information, and where the authors views originated.


===Interactivity===
===Interactivity===
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