How and when do I use images?: Difference between revisions

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[[File:7-peches_capitaux_rene_maltete.jpg|left|thumb|<blockquote>[http://www.robertlpeters.com/news/worth-1000-words%E2%80%A6/ Picture worth 1,000 words]]] "'''The drawing shows me at one glance what might be spread over ten pages in a book.'''"
<blockquote>Ivan S. Turgenev, ''Fathers and Sons'', 1862<ref>http://www.phrases.org.uk/meanings/a-picture-is-worth-a-thousand-words.html</ref></blockquote>
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[[File:irony.chzbgr.jpg|right|thumb|Avoid sending the wrong message]]
Of the [http://www.scientificamerican.com/article.cfm?id=making-sense-world-sveral-senses-at-time five senses], sight is perhaps the most important. Images impart vast amounts of information at a mere glance, hence the adage, "A picture is worth a thousand words".<ref>http://www.brainfacts.org/sensing-thinking-behaving/senses-and-perception/articles/2013/the-senses-a-primer-part-ii/</ref>
Images can demonstrate an idea, concept, or procedure much more efficiently than text alone.  As an example, see below for images used in this manner. Images may convey or invoke emotions more effectively than text.  Marketers prefer images to provoke action and desire for products; this is the primary reason commercial business prefers to send HTML emails to customers.<ref>http://blogs.constantcontact.com/product-blogs/email-marketing/email-marketing-images/</ref>
This also means images can distract or send the wrong message when used carelessly or incorrectly. For instance, in 2013, food celebrity Martha Stewart found controversy by posting unsavory photos of food via Twitter.<ref>http://www.dailymail.co.uk/femail/article-2513853/Martha-Stewart-remains-unapologetic-gross-food-photos--promises-MORE-Thursday.html</ref>
The important concept is that properly used images greatly enhance digital writing and other text-centric media.  A critical technical skill for New Media and Communications majors is knowing how to incorporate images in popular media.  The critical artistic skill is knowing when, or why, to use images.
==When to use images==
===Good design and what it looks like===
Choose images which emphasize and support your subject, or offer example. Photographs and graphics each have strengths and weaknesses.  A good design is one that takes the overall thematic elements of a page, packaging, or product and incorporates those elements into a consistent unit.<ref>http://www.johnlovett.com/test.htm</ref>
====Illustrations vs Photographs====
Illustrations and photographs are related but have two different purposes. Illustrations are wholly the product of imagination, and therefore can convey a broader range of expression.  Photographs incorporate reality, and can more readily convey metaphor.<ref>http://chrishaughton.com/illustration-vs-photography-article/</ref><ref>http://www.illustrationmundo.com/q_and_a/question_id/2</ref>
=====Illustrations<ref>http://www.bigstockphoto.com/blog/photos-vs-illustrations-when-to-use-which-format/</ref> are best when: =====
*you want to create a sense of imagination
*trying to "shake-up" a viewer (since illustrations are a deviation from the norm)
*conveying a concept or abstract idea
=====Photographs<ref>http://www.bigstockphoto.com/blog/photos-vs-illustrations-when-to-use-which-format/</ref> are best when:=====
*you want to depict something literally
*selling a product
*creating a sense of reality or professionalism
====Image Tone====
Images can trigger intense emotions. Use images that reflect and emphasize the '''tone''' of your message. It is possible to use color to reflect tone or to set moods.<ref>http://www.color-wheel-pro.com/color-meaning.html</ref>. Consistency is helped by keeping the color scheme and matching the images to a complement both the tone and overall site scheme.
====Image Orientation====
There are two main orientations of photos: horizontal (''landscape'') and vertical (''portrait'').
[[File:Boracay_Beach.jpeg|right|thumb]]
[[File:Tour_Eiffel_Wikimedia_Commons.jpg|right|thumb]]
=====Horizontal images<ref>http://photography.about.com/od/takingpictures/ss/picorientation_2.htm</ref> are best when: =====
*The subject is wider than it is tall
*The photo has horizontal movement (this will "amplify the sense of movement" and causes the viewer to scan left to right)
*To convey a sense of space (the image will seem larger because human vision is horizontally oriented)
=====Vertical Images<ref>http://photography.about.com/od/takingpictures/ss/picorientation_3.htm</ref> are best when: =====
*The subject is taller than it is wide
*To drive a viewer's eyes up and down or when there is vertical movement.
*To focus attention and make a greater impact (since the viewer is not distracted by peripheral items, the feeling is more compact)
=====Example=====
Consider, for a moment, images of the Eiffel Tower. Are they more powerful when the image is vertical, or ''portrait'', or when the tower is part of an overall ''landscape'' in a horizontal image?<ref>https://www.google.com/search?q=eiffel+tower&tbm=isch</ref>  Consider ocean images. How does a wide ''landscape'' image compare to a ''portrait'' image of the water, especially with a beach or wave?<ref>https://www.google.com/search?q=ocean&tbm=isch</ref>
==How to use images==
==How to use images==
Using images is a critical part of digital media.  Despite their importance, they remain elusive to use for many. How varies between platforms; HTML and WordPress are among the most common so you'll find below how to use images for each. Click on the images for graphical examples of some steps.
 
"''The image is more than an idea. It is a vortex or cluster of fused ideas and is endowed with energy.''" - Ezra Pound
----
Using images is a critical part of working with digital media.  How to insert an image varies between platforms, and even different versions of the same platform.  Because HTML and WordPress are among the most common places images will be used, here are how to use images for each. Click on the images for graphical examples of some steps.


===HTML===
===HTML===
HTML uses the <img> tag for marking up a document to include an image.<ref>http://dev.w3.org/html5/markup/img.html</ref> Images are included through the use of the image's URL.
HTML, or [http://www.w3schools.com/html/html_intro.asp Hypertext Markup Language], is code behind the scenes which makes up a webpage. HTML uses the [http://www.mediacollege.com/internet/html/image-tag.html <img> tag] for marking up a document to include an image.<ref>http://dev.w3.org/html5/markup/img.html</ref> Images are included through the use of the image's [http://www.boutell.com/newfaq/definitions/url.html URL]; in other words, where the image is on the internet or the webserver.<ref>http://www.mediacollege.com/internet/html/image-tag.html</ref>
 
'''Usage Examples''':
'''Usage Examples''':
*Minimal Use Structure: <code><img src=”http://litmuse.mga.edu/litwiki/images/0/0f/Wordpress-3.7.1-upload-multiple-files.png” /></code>
*Minimal Use Structure: <code><img src=”http://litmuse.mga.edu/litwiki/images/0/0f/Wordpress-3.7.1-upload-multiple-files.png” /></code>
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*<code><img src=”http://litmuse.mga.edu/litwiki/images/0/0f/Wordpress-3.7.1-upload-multiple-files.png” alt=”Dialog showing multiple file upload option.” align=”middle” width=”348” height=”50%” /></code>
*<code><img src=”http://litmuse.mga.edu/litwiki/images/0/0f/Wordpress-3.7.1-upload-multiple-files.png” alt=”Dialog showing multiple file upload option.” align=”middle” width=”348” height=”50%” /></code>


ALT means ''alternative text''. If an image becomes unavailable, the text tells the viewer what the image would have been. For vision impaired users, the alt text is used by the screen reader software to describe the image.<ref>http://webdesign.about.com/od/beginningtutorials/a/aa122004.htm</ref>
ALT means ''alternative text''. [http://www.mediacollege.com/internet/html/image-tag.html#alt Alternate text] gives a description of the image for screen reader software and for missing, broken, or unretrieved images.<ref>http://webdesign.about.com/od/beginningtutorials/a/aa122004.htm</ref>


Note: It is not recommended to use the width and height attributes.  If the image is smaller than the coded dimensions, the image will be enlarged, possibly deformed.  If the image is significantly larger then the full-sized image will be downloaded.  A common mistake is to take a very large image and use the width and height attributes to make it appear smaller.<ref>http://sixrevisions.com/web-development/decrease-webpage-load-times/</ref>
Note: Avoid setting width and height attributes.  Image distortion will occur with small images, and large images will still take the same time to download as the full-size image.<ref>http://sixrevisions.com/web-development/decrease-webpage-load-times/</ref>


----
----


===WordPress===
===WordPress===
Images can be added through uploading or inserted from a URL, or directly added by manually adding an image via HTML inside the source editor text box.<ref>http://codex.wordpress.org/Using_Images</ref><ref>http://codex.wordpress.org/Inserting_Images_into_Posts_and_Pages</ref>
Images can be added through uploading or inserted from a URL, or directly added by manually adding an image via HTML inside WordPress' source editor text box.<ref>http://codex.wordpress.org/Using_Images</ref><ref>http://codex.wordpress.org/Inserting_Images_into_Posts_and_Pages</ref>


====Uploading====
====Uploading====
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*Under Media click Add New.   
*Under Media click Add New.   
*Drag & Drop one or more images from your computer to inside the dashed box, or click the “Select Files” button in the center of the dashed box.  '''Note''': “Maximum upload file size” below the dashed box.
*Drag & Drop one or more images from your computer to inside the dashed box, or click the “Select Files” button in the center of the dashed box.  '''Note''': “Maximum upload file size” below the dashed box.




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*Select your file from your computer
*Select your file from your computer
*Click Upload.   
*Click Upload.   




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*Choose what happens when the image is clicked: Go to the original image, go to a custom URL (paste the custom URL into the box), or nothing.
*Choose what happens when the image is clicked: Go to the original image, go to a custom URL (paste the custom URL into the box), or nothing.
*Lastly, click the “Insert into Post” button at bottom right.
*Lastly, click the “Insert into Post” button at bottom right.
==When to use images==
==Good design and what it looks like==
It is important to deliberately choose images that help to emphasize your writing. Choosing between photographs, illustrations, horizontal images and vertical images are all very important decisions. More important, however, is what the subject and tone of your image is.
<h4>Image Orientation</h4>
There are two main orientations of photos, horizontally aligned and vertically aligned, and there is a time and place for each type.
<h6>Horizontal images are best when<ref>http://photography.about.com/od/takingpictures/ss/picorientation_2.htm</ref>:</h6>
*The subject is wider than it is tall
*The photo has horizontal movement (this will "amplify the sense of movement" and causes the viewer to scan left to right)
*To convey a sense of space (the image will seem larger because human vision is horizontally oriented)
<h6>Vertical Images are best when<ref>http://photography.about.com/od/takingpictures/ss/picorientation_3.htm</ref>:</h6>
*The subject is taller than it is wide
*To drive a viewer's eyes up and down or when there is vertical movement.
*To focus attention and make a greater impact (since the viewer is not distracted by peripheral items, the feeling is more compact)
<h4>Illustrations vs Photographs</h4>
Illustrations and photographs have two very different feels. It is important to consider your subject matter when deciding on the type of picture you are going to use.
<h6>Illustrations are best when<ref>http://www.bigstockphoto.com/blog/photos-vs-illustrations-when-to-use-which-format/</ref>:</h6>
*you want to create a sense of imagination
*trying to "shake-up" a viewer (since illustrations are a deviation from the norm)
*conveying a concept or abstract idea
<h6>Photographs are best when<ref>http://www.bigstockphoto.com/blog/photos-vs-illustrations-when-to-use-which-format/</ref>:</h6>
*you want to depict something literally
*selling a product
*creating a sense of reality or professionalism
<h4>Tone and subjects of images</h4>
Images can cause intense emotions very easily. It is important that you use images that emphasize the tone of your message. E.g., when writing about a happy occasion don't have sad people in your photographs or use "dark purple" tinted images<ref>http://www.color-wheel-pro.com/color-meaning.html</ref>. Think long and carefully before you make a decision or have someone give you their impressions of a photo before using it.


==References==
==References==
<references/>
<references/>

Latest revision as of 18:03, 6 December 2013

Error creating thumbnail: File missing

Picture worth 1,000 words

"The drawing shows me at one glance what might be spread over ten pages in a book."

Ivan S. Turgenev, Fathers and Sons, 1862[1]

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Avoid sending the wrong message

Of the five senses, sight is perhaps the most important. Images impart vast amounts of information at a mere glance, hence the adage, "A picture is worth a thousand words".[2]

Images can demonstrate an idea, concept, or procedure much more efficiently than text alone. As an example, see below for images used in this manner. Images may convey or invoke emotions more effectively than text. Marketers prefer images to provoke action and desire for products; this is the primary reason commercial business prefers to send HTML emails to customers.[3]

This also means images can distract or send the wrong message when used carelessly or incorrectly. For instance, in 2013, food celebrity Martha Stewart found controversy by posting unsavory photos of food via Twitter.[4]

The important concept is that properly used images greatly enhance digital writing and other text-centric media. A critical technical skill for New Media and Communications majors is knowing how to incorporate images in popular media. The critical artistic skill is knowing when, or why, to use images.


When to use images

Good design and what it looks like

Choose images which emphasize and support your subject, or offer example. Photographs and graphics each have strengths and weaknesses. A good design is one that takes the overall thematic elements of a page, packaging, or product and incorporates those elements into a consistent unit.[5]

Illustrations vs Photographs

Illustrations and photographs are related but have two different purposes. Illustrations are wholly the product of imagination, and therefore can convey a broader range of expression. Photographs incorporate reality, and can more readily convey metaphor.[6][7]

Illustrations[8] are best when:
  • you want to create a sense of imagination
  • trying to "shake-up" a viewer (since illustrations are a deviation from the norm)
  • conveying a concept or abstract idea
Photographs[9] are best when:
  • you want to depict something literally
  • selling a product
  • creating a sense of reality or professionalism

Image Tone

Images can trigger intense emotions. Use images that reflect and emphasize the tone of your message. It is possible to use color to reflect tone or to set moods.[10]. Consistency is helped by keeping the color scheme and matching the images to a complement both the tone and overall site scheme.

Image Orientation

There are two main orientations of photos: horizontal (landscape) and vertical (portrait).

Error creating thumbnail: File missing
Error creating thumbnail: File missing
Horizontal images[11] are best when:
  • The subject is wider than it is tall
  • The photo has horizontal movement (this will "amplify the sense of movement" and causes the viewer to scan left to right)
  • To convey a sense of space (the image will seem larger because human vision is horizontally oriented)
Vertical Images[12] are best when:
  • The subject is taller than it is wide
  • To drive a viewer's eyes up and down or when there is vertical movement.
  • To focus attention and make a greater impact (since the viewer is not distracted by peripheral items, the feeling is more compact)
Example

Consider, for a moment, images of the Eiffel Tower. Are they more powerful when the image is vertical, or portrait, or when the tower is part of an overall landscape in a horizontal image?[13] Consider ocean images. How does a wide landscape image compare to a portrait image of the water, especially with a beach or wave?[14]

How to use images

"The image is more than an idea. It is a vortex or cluster of fused ideas and is endowed with energy." - Ezra Pound

Using images is a critical part of working with digital media. How to insert an image varies between platforms, and even different versions of the same platform. Because HTML and WordPress are among the most common places images will be used, here are how to use images for each. Click on the images for graphical examples of some steps.

HTML

HTML, or Hypertext Markup Language, is code behind the scenes which makes up a webpage. HTML uses the <img> tag for marking up a document to include an image.[15] Images are included through the use of the image's URL; in other words, where the image is on the internet or the webserver.[16]

Usage Examples:

ALT means alternative text. Alternate text gives a description of the image for screen reader software and for missing, broken, or unretrieved images.[17]

Note: Avoid setting width and height attributes. Image distortion will occur with small images, and large images will still take the same time to download as the full-size image.[18]

WordPress

Images can be added through uploading or inserted from a URL, or directly added by manually adding an image via HTML inside WordPress' source editor text box.[19][20]

Uploading

Error creating thumbnail: File missing
WordPress - Multiple File Uploader

Multiple Files To upload several files at once.

  • On the left side of the control panel, click Media.
  • Under Media click Add New.
  • Drag & Drop one or more images from your computer to inside the dashed box, or click the “Select Files” button in the center of the dashed box. Note: “Maximum upload file size” below the dashed box.



Error creating thumbnail: File missing
WordPress - Browser Uploader

Browser Uploader If the multi-file uploader is unavailable or isn't working:

  • Note the “Maximum upload file size”.
  • Click the browser uploader link under the dashed box.
  • Click the Browse... button
  • Select your file from your computer
  • Click Upload.


Error creating thumbnail: File missing
WordPress - Insert from URL

Insert from URL You may add images while you are creating a new post using the preceding methods or you may Insert from URL.

  • Click the “Add Media” button above the left top of the text box.
  • Click the Insert from URL link on the left.
  • Type or paste the image's URL into the top box.
  • Enter a caption under the image and enter the "Alt. Text".
  • Choose your alignment
  • Choose what happens when the image is clicked: Go to the original image, go to a custom URL (paste the custom URL into the box), or nothing.
  • Lastly, click the “Insert into Post” button at bottom right.

References

  1. ↑ http://www.phrases.org.uk/meanings/a-picture-is-worth-a-thousand-words.html
  2. ↑ http://www.brainfacts.org/sensing-thinking-behaving/senses-and-perception/articles/2013/the-senses-a-primer-part-ii/
  3. ↑ http://blogs.constantcontact.com/product-blogs/email-marketing/email-marketing-images/
  4. ↑ http://www.dailymail.co.uk/femail/article-2513853/Martha-Stewart-remains-unapologetic-gross-food-photos--promises-MORE-Thursday.html
  5. ↑ http://www.johnlovett.com/test.htm
  6. ↑ http://chrishaughton.com/illustration-vs-photography-article/
  7. ↑ http://www.illustrationmundo.com/q_and_a/question_id/2
  8. ↑ http://www.bigstockphoto.com/blog/photos-vs-illustrations-when-to-use-which-format/
  9. ↑ http://www.bigstockphoto.com/blog/photos-vs-illustrations-when-to-use-which-format/
  10. ↑ http://www.color-wheel-pro.com/color-meaning.html
  11. ↑ http://photography.about.com/od/takingpictures/ss/picorientation_2.htm
  12. ↑ http://photography.about.com/od/takingpictures/ss/picorientation_3.htm
  13. ↑ https://www.google.com/search?q=eiffel+tower&tbm=isch
  14. ↑ https://www.google.com/search?q=ocean&tbm=isch
  15. ↑ http://dev.w3.org/html5/markup/img.html
  16. ↑ http://www.mediacollege.com/internet/html/image-tag.html
  17. ↑ http://webdesign.about.com/od/beginningtutorials/a/aa122004.htm
  18. ↑ http://sixrevisions.com/web-development/decrease-webpage-load-times/
  19. ↑ http://codex.wordpress.org/Using_Images
  20. ↑ http://codex.wordpress.org/Inserting_Images_into_Posts_and_Pages
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