Web Based Digital Media for College Writing Students: Difference between revisions

Latest revision as of 22:45, 24 October 2023

Writing

When writing for the digital media, the author is not just the writer, but also the publisher, the editor, the graphic designer, and the marketer. Therefore, when writing for the digital media, there are more mechanics that the author needs to consider than when writing for traditional publishing where usually the sole job of the author is to write. Issues that might usually be the concern of an editor or proofreader – good writing, identification, and expertise – must be the concern of the author.

Good Writing

When writing for any type of media, whether it be traditional print or online, there is generally a basic standard the writer must adhere to for attracting readers. In web based digital media, “good writing” typically has a higher standard than traditional print. Though the standard varies, the most important thing to keep in mind is to keep readers interested from the moment a potential reader clicks on the page.

Identification

When writing for digital media, identify the audience, and consider who is reading and what the writer is trying to say. An article aimed at college students will read much different from an article aimed at elementary students even if the same basic information is being conveyed. As a result, it is always best to focus on a small, targeted community when writing online.

Expertise

When writing for the screen, important aspects to consider include layout and content. These elements create expertise. The layout determines whether or not a potential reader stops and peruses the information displayed. Subheadings, links, and color scheme create the first impression. The writing, the author's informational expertise, is an afterthought.

Layout

Layout is the visual and technical aspect of web based writing. The site's design must include high-quality images. Personal web pages and sites must also be usable and include contact information that is accessible on each page. Not only does site layout include visual elements, it also involves the navigation bar used to travel through the website, the headers and footers used for scanability, and the references supplied by links and other relevant support.

Design

The design of a webpage layout is important when writing for the web. In digital writing, design pertains to the look of the website and arrangement of the text, graphics, and other objects that make up the site. A website's design must be consistent, usable, and navigable.

Photos

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^[1]

Photos assist in providing information to the audience visually and attracting readers. Unprofessional or broken links to photos can result in loss of credibility for the site and site owner. File formats in photos differ, typically falling into categories such as:

GIF
JPEG
PNG
BMP

Contact

Contact information should be included on every website because it suggests credibility and accountability. When including contact information in a website, navigation should always be considered. Students can include contact information by creating a page located on the main menu or at the bottom of each page. Contact information should incorporate:

First and last name
Email address
Business telephone number
Business address

If students are not willing to display their contact information, contact forms should be included. Students can also include links to their Twitter, Facebook, LinkedIn, and/or Wordpress.

Usability

Making content usable is important for a good webpage layout. Keeping the webpage scannable and redundant will help a user understand the points presented. By using links, search engines, and relevant sources, the writer adds to the overall usefulness.

Scanability

Scanability is one of the key tools to online layout. "Web users scan content rather than reading word for word. Scanners need clues, signposts and highlights, so content should be shaped for scanning."^[2] Tools for adding scanability to layout include:

Headlines
- Subheads
Links
Font
- size
- color
Image/Graphic

Relevance and Support

Relevant sources and links are essential for adding credibility to a webpage. Sources that are well-known or have high credibility can increase the professionalism of a webpage. Content uses three key topics that ensure a resourceful webpage:

Dated Pages
Outside Web Sources
Relevant Content Links

Digital and Social Media

Digital and social media sites are changing the way that we interact with the world both professionally and personally. Students who can proficiently utilize socially based networks as well as other digital writing mediums have an edge in their future career endeavors. Ideally, student-based environments that employ good writing can communicate optimally online. Students who use good web writing skills developed in college can take those learned skills and apply them to their career search. Because an online presence is becoming an employer's first impression of an applicant, it is essential to create an effective personal brand. Online résumés sites, social media sites, and blogging sites provide platforms that support professional presence, personality, and perspective.

LinkedIn

LinkedIn is a website geared toward professionals and persons ready to enter the professional job market. Users can connect with other people in their respective industries, tout their skills, and find answers to their questions. LinkedIn gives users the opportunity to build a network, a very important aspect of careers in the digital age.

VisualCV

VisualCV is a free internet-based platform that allows users to create online résumés. Students can customize a personal portfolio with their skills and qualifications and build a portable, professional online presence. VisualCV can be modified to showcase keyword pop-ups, audio, video, pictures, and links to network and share résumé data securely within the VisualCV community.

About Me

About Me pages are the cover pages of the digital world. By using an About Me page, college students are able to keep all social media outlets in one place. It also allows for others to access all the user's interests on one page. About Me pages can be designed by the user in order to better describe the person in his or her own way. As with all writing for the web, the basics of usability, scanability, and design should be used.

Twitter

Twitter is an excellent example of good writing for the screen because of its use of brief and concise information. In addition to communicating with followers and gaining information about the changing world, Twitter allows its users to create a personal presence online. Twitter not only provides more contact information when applying for a job, it also provides a platform to create a professional brand. By having a Twitter account, students who are searching for a career can add a personal aspect to their résumés.

Wordpress/Blogger

With online blogging sites such as WordPress and Blogger, college students can easily publish their thoughts in a professional way. Blogs are a great way for students to practice their writing for the screen. The writing can be personal, but by publishing to a blogging, the entires seem more professional. WordPress and Blogger are extremely easy to use with step by step set-up instructions. These online blogging sites are also very customizable with many backgrounds and templates to choose from.

Notes

↑ webitRabbit
↑ Carroll

References

Carrol, Brian. (2010). "Writing for Digital Media". New York: Routledge. Retrieved 29 Oct 2012.
webitRabbit. (2012). "Basic Website Layout". Orange County, California:LLC. Image. Retrieved 26 Nov 2012.

[1] webitRabbit

[2] Carroll

[1]

[2]

@@ Line 1: / Line 1: @@
-Content coming soon.
 ==Writing==
-When writing for the digital media, the author is not just the writer, but also the publisher, the editor, the graphic designer, and the marketer. Therefore when writing for the digital media, there are more mechanics that the author needs to consider than when writing for traditional publishing where usually the sole job of the author is to write. Issues that might usually be the concern of an editor or proofreader-if the writing is good, identification, and expertise-must be the concern of the author.
+When writing for the digital media, the author is not just the writer, but also the publisher, the editor, the graphic designer, and the marketer. Therefore, when writing for the digital media, there are more mechanics that the author needs to consider than when writing for traditional publishing where usually the sole job of the author is to write. Issues that might usually be the concern of an editor or proofreader – [[Good Writing|good writing]], [[identification]], and [[expertise]] – must be the concern of the author.
+===Good Writing===
+When writing for any type of media, whether it be traditional print or online, there is generally a basic standard the writer must adhere to for attracting readers. In web based digital media, “good writing” typically has a higher standard than traditional print. Though the standard varies, the most important thing to keep in mind is to keep readers interested from the moment a potential reader clicks on the page.
-====[[Good Writing]]====
+===Identification===
-:When writing for any type of media, whether it be traditional print or online, there is generally a basic standard the writer must adhere to if the writer wants people to read. In web based digital media, “good writing” has a typically higher standard than traditional print. That standard varies depending on what is being written about. No matter the standard, though, the most important thing to keep in mind for all good writing is to keep the readers interested.
+When writing for digital media, identify the audience, and consider who is reading and what the writer is trying to say. An article aimed at college students will read much different from an article aimed at elementary students even if the same basic information is being conveyed. As a result, it is always best to focus on a small, targeted community when writing online.
-====[[Identification]]====
+===Expertise===
-:In order to better address the interests, concerns, and questions of the audience, writing should focus on a small targeted community.
+When writing for the screen, important aspects to consider include layout and content. These elements create expertise. The layout determines whether or not a potential reader stops and peruses the information displayed.  Subheadings, links, and color scheme create the first impression.  The writing, the author's informational expertise, is an afterthought.
-====[[Expertise]]====
-:Consistent navigation and attractive design
 ==Layout==
-Layout is the visual and technical aspect of web based writing. The site's [[Design|design]] must include high-quality [[Photos|images]]. Personal web pages and sites must also be [[Navigation and Usability|easily usable]] and include [[Contact|contact]] information that is accessible on each page. Not only does site layout include visual elements, it also involves the navigation bar used to travel through the website, the headers and footers used for [[Scanability|scanability]], and the references supplied by links and other [[Relevance and Support|relevance support]].
+Layout is the visual and technical aspect of web based writing. The site's [[Design|design]] must include high-quality [[Photos|images]]. Personal web pages and sites must also be [[Navigation and Usability| usable]] and include [[Contact|contact]] information that is accessible on each page. Not only does site layout include visual elements, it also involves the navigation bar used to travel through the website, the headers and footers used for [[Scanability|scanability]], and the references supplied by links and other [[Relevance and Support|relevant support]].
-====[[Design|Design]]====
+===Design===
-:The design of a webpage's layout is very important when writing for the web. In digital writing, design pertains to the look of the website and arrangement of the text, graphics, and other objects that make up the site. A website's design must be consistent, usable, and navigable.
+The design of a webpage layout is important when writing for the web. In digital writing, design pertains to the look of the website and arrangement of the text, graphics, and other objects that make up the site. A website's design must be consistent, [[Usability|usable]], and navigable.
-====[[Photos|Photos]]====
+===Photos===
 [[File:Layout.gif|thumb|right|<ref> webitRabbit </ref>]]
-:Photos assist in providing information to the audience visually. Photos play a huge part in attracting readers, and unprofessional or broken photos can result in loss of [[expertise|credibility]] for the site and site owner.
+Photos assist in providing information to the audience visually and attracting readers. Unprofessional or broken links to photos can result in loss of [[expertise|credibility]] for the site and site owner.
-:File formats in photos differ, typically falling into categories such as:
+File formats in photos differ, typically falling into categories such as:
-:* GIF
+* GIF
-:* JPEG
+* JPEG
-:* PNG
+* PNG
-:* BMP
+* BMP
-====[[Contact]]====
+===Contact===
-:Contact information should be included on every page of a website because it suggests credibility and accountability. When including contact information in a website, navigation should always be considered. There must be a clear way of obtaining contact information from each page. Student's can include contact information by creating a separate page and including the page in the main menu, or at the bottom of each page. Contact information should incorporate:
+Contact information should be included on every website because it suggests credibility and accountability. When including contact information in a website, navigation should always be considered. Students can include contact information by creating a page located on the main menu or at the bottom of each page. Contact information should incorporate:
-:*First and last name
+*First and last name
-:*Email address
+*Email address
-:*Business telephone number (if applicable)
+*Business telephone number
-:*Business address (if applicable)
+*Business address
-:If students are not willing to display their contact information, contact forms should be included. Students can also include links to their Twitter, Facebook, Linked In, and/or Wordpress, which are other means of contact through social media websites.
+If students are not willing to display their contact information, contact forms should be included. Students can also include links to their [[Twitter]], Facebook, [[Linked In|LinkedIn]], and/or [[Wordpress]].
-====[[Usability|Usability]]====
+===Usability===
-:Keeping the web page scannable and redundant will help with how well a user understands the points given. By using links and being consistent, the writer is adding to the overall use of the site.
+Making content usable is important for a good webpage layout. Keeping the webpage scannable and redundant will help a user understand the points presented. By using links, search engines, and relevant sources, the writer adds to the overall usefulness.
-====[[Scanability|Scanability]]====
+===Scanability===
-:Scanability is one of the of the key tools to online layout. "Web users scan content rather than reading word for word. Scanners need clues, signposts and highlights, so content should be shaped for scanning. "<ref> Carroll </ref>
+Scanability is one of the key tools to online layout. "Web users scan content rather than reading word for word. Scanners need clues, signposts and highlights, so content should be shaped for scanning."<ref> Carroll </ref> Tools for adding scanability to layout include:
-:* '''Headlines'''
+* '''Headlines'''
-:**Subheads
+**Subheads
-:* [[Help:Editing|Links]]
+* Links
-:* ''Font''
+* ''Font''
-:** size
+** size
-:**color
+**color
-:* Image/Graphic
+* Image/Graphic
-====[[Relevance and Support|Relevance and Support]]====
+===Relevance and Support===
-:Having relevant sources and links for the web are essential to the credibility of the page. Sources that are well known or have a lot of credibility can increase the professionalism of a webpage. Making sure content uses these 3 topics will ensure a resourceful webpage:
+Relevant sources and links are essential for adding credibility to a webpage. Sources that are well-known or have high credibility can increase the professionalism of a webpage. Content uses three key topics that ensure a resourceful webpage:
-:*Dated Pages
+*Dated Pages
-:*Outside Web Sources
+*Outside Web Sources
-:*Relevant Content Links
+*Relevant Content Links
 ==Digital and Social Media==
-Digital and social media sites are changing the way that we interact with the world both professionally and personally. Students who can proficiently utilize socially based networks as well as other digital writing mediums have an edge in their future career endeavors. Ideally, student-based environments that employ good writing can communicate optimally online. Students who use [[Good writing | good web writing]] skills developed in college can take those learned skills and apply them to their career search. Because an online presence is becoming an employer's first impression of an applicant, it is essential to create an effective personal brand. Online résumés sites, social media sites, and blogging sites provide platforms that support professional presence, personality, and perspective.
+Digital and social media sites are changing the way that we interact with the world both professionally and personally. Students who can proficiently utilize socially based networks as well as other digital writing mediums have an edge in their future career endeavors. Ideally, student-based environments that employ good writing can communicate optimally online. Students who use good web writing skills developed in college can take those learned skills and apply them to their career search. Because an online presence is becoming an employer's first impression of an applicant, it is essential to create an effective personal brand. Online résumés sites, social media sites, and blogging sites provide platforms that support professional presence, personality, and perspective.
+===LinkedIn===
+LinkedIn is a website geared toward professionals and persons ready to enter the professional job market. Users can connect with other people in their respective industries, tout their skills, and find answers to their questions. LinkedIn gives users the opportunity to build a network, a very important aspect of careers in the digital age.
+===VisualCV===
+[[VisualCV]] is a free internet-based platform that allows users to create online résumés. Students can customize a personal portfolio with their skills and qualifications and build a portable, professional online presence. VisualCV can be modified to showcase keyword pop-ups, audio, video, pictures, and links to network and share résumé data securely within the VisualCV community.
-====[[Linked In]]====
+===About Me===
-Content Coming Soon
+[[About Me]] pages are the cover pages of the digital world. By using an About Me page, college students are able to keep all social media outlets in one place. It also allows for others to access all the user's interests on one page. About Me pages can be designed by the user in order to better describe the person in his or her own way. As with all writing for the web, the basics of usability, scanability, and design should be used.
-====[[VisualCV]]====
+===Twitter===
-Content Coming Soon
+Twitter is an excellent example of good writing for the screen because of its use of brief and concise information. In addition to communicating with followers and gaining information about the changing world, Twitter allows its users to create a personal presence online. Twitter not only provides more contact information when applying for a job, it also provides a platform to create a professional brand. By having a Twitter account, students who are searching for a career can add a personal aspect to their résumés.
-====[[About Me]]====
-Content Coming Soon
-====[[Twitter]]====
-Twitter is an excellent example of [[good writing]] for the screen because of its use of brief and concise information. In addition to communicating with followers and gaining information about the changing world, twitter allows its users to create a personal presence online. Twitter not only provides more [[contact]] information when applying for a job, it also provides a platform to create a professional brand. By having a twitter account, students who are searching for a career can add a personal aspect to their résumés.
-====[[Blogging | Wordpress/Blogger]]====
+===Wordpress/Blogger===
-Content Coming Soon
+With [[Blogging|online blogging sites]] such as WordPress and Blogger, college students can easily publish their thoughts in a professional way. Blogs are  a great way for students to practice their writing for the screen. The writing can be personal, but by publishing to a blogging, the entires seem more professional. WordPress and Blogger are extremely easy to use with step by step set-up instructions. These online blogging sites are also very customizable with many backgrounds and templates to choose from.
 ==See Also==