Technical Writing in the Digital Age: Difference between revisions

SEO refers to the practice of optimizing online content to enhance its visibility and ranking on search engine results pages (SERPs), making it a crucial skill for digital writers.{{sfn|Lucas|2023b}} To optimize content for SEO means to have the goal of SEO in mind at the time of designing, creating, and writing a web page for publication. Using keywords and alt-text are two examples of optimizing content for SEO. {{sfn|Barr|2010|loc=chpt. 17}}

Keywords are the words that search engines crawl a website for and index as the page's most important words. Based on other pages using the same keywords, the website is added into the search engine results pages from best matches to worse matches. Depending on where the website falls in that scale based on the specific keywords being searched by a user, influences where the website pops up in the associated search results.{{sfn|Lucas|2023b}} To optimize a website's keywords, you should begin with researching keywords on your own website and ensure that you have an XML [https://en.wikipedia.org/wiki/Sitemaps sitemap] so search engine's such as [https://en.wikipedia.org/wiki/Google Google] can crawl your web pages for updated information. In addition to using keywords, updating a page's metadata information can also help with showing up on SERPs. Using title and header tags as well as meta descriptions for content also helps optimize a website's ratings in SERPs.{{sfn|Lucas|2023b}}

Alt-Text (alternative text), or [https://en.wikipedia.org/wiki/Alt_attribute Alt Attributes], is a practice that increases the usability and accessibility of a web page for users. Alt-Text is often used for visual elements that cannot be displayed in a different format but still provides description of the element for screen readers or users that may have a disability. Alt-Text also improves a website's SEO as a form of content optimization.{{sfn|Lucas|2023b}}