How and when do I use images?

Good design and what it looks like

It is important to deliberately choose images that help to emphasize your writing. Choosing between photographs, illustrations, horizontal images and vertical images are all very important decisions. More important, however, is what the subject and tone of your image is.

Image Orientation

There are two main orientations of photos, horizontally aligned and vertically aligned, and there is a time and place for each type.

Horizontal images are best when:

• The subject is wider than it is tall
• The photo has horizontal movement (this will "amplify the sense of movement" and causes the viewer to scan left to right)
• To convey a sense of space (the image will seem larger because human vision is horizontally oriented)

Vertical Images are best when:

• The subject is taller than it is wide
• To drive a viewer's eyes up and down or when there is vertical movement.
• To focus attention and make a greater impact (since the viewer is not distracted by peripheral items, the feeling is more compact)