Scan-ability - Revision history

KAHristin: /* Brief summary paragraphs */

2013-05-03T13:29:25Z

Brief summary paragraphs

← Older revision		Revision as of 09:29, 3 May 2013
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	====Brief summary paragraphs====		====Brief summary paragraphs====
	Digital writing needs to be concise to ensure that readers will read the entirety of the text. In addition to making sure you write with the [[Inverted Pyramid\|~~<i>~~Inverted Pyramid~~</i>~~]] in mind, you should also stick to one idea per paragraph. Typically, users will move on from a paragraph if they are not impressed by the first few words. Using one idea per paragraph keeps your writing focused and maintains brevity.		Digital writing needs to be concise to ensure that readers will read the entirety of the text. In addition to making sure you write with the [[Inverted Pyramid\|Inverted Pyramid]] in mind, you should also stick to one idea per paragraph. Typically, users will move on from a paragraph if they are not impressed by the first few words. Using one idea per paragraph keeps your writing focused and maintains brevity.

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HaleyEClarke: /* Bulleted lists */

2013-05-03T13:13:35Z

Bulleted lists

← Older revision		Revision as of 09:13, 3 May 2013
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	====Bulleted lists====		====Bulleted lists====
	Posts organized with bulleted [[lists]] work at capturing the attention of readers while simultaneously converting large blocks of text into smaller and more manageable bits. Susan Gunelius suggests that writers of digital media, "Use lists whenever you can to break up long blocks of text."<ref>Gunelius, "7 Tips to Writing a Blog Post That's Scannable"</ref> Breaking down these larger posts encourages scanning.		Posts organized with bulleted [[lists \| lists]] work at capturing the attention of readers while simultaneously converting large blocks of text into smaller and more manageable bits. Susan Gunelius suggests that writers of digital media, "Use lists whenever you can to break up long blocks of text."<ref>Gunelius, "7 Tips to Writing a Blog Post That's Scannable"</ref> Breaking down these larger posts encourages scanning.

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HaleyEClarke: /* Bulleted lists */

2013-05-03T13:09:41Z

Bulleted lists

← Older revision		Revision as of 09:09, 3 May 2013
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	====Bulleted lists====		====Bulleted lists====
	Posts organized with bulleted lists work at capturing the attention of readers while simultaneously converting large blocks of text into smaller and more manageable bits. Susan Gunelius suggests that writers of digital media, "Use lists whenever you can to break up long blocks of text."<ref>Gunelius, "7 Tips to Writing a Blog Post That's Scannable"</ref> Breaking down these larger posts encourages scanning.		Posts organized with bulleted [[lists]] work at capturing the attention of readers while simultaneously converting large blocks of text into smaller and more manageable bits. Susan Gunelius suggests that writers of digital media, "Use lists whenever you can to break up long blocks of text."<ref>Gunelius, "7 Tips to Writing a Blog Post That's Scannable"</ref> Breaking down these larger posts encourages scanning.

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MarianGlyde: capitalization

2013-05-03T10:48:56Z

capitalization

← Older revision		Revision as of 06:48, 3 May 2013
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	[[Blog_Writing_for_College_Students\|Home]]		[[Blog_Writing_for_College_Students\|Home]]
	[[File:Banner-blindness-examples.jpg\|thumb\|upright=1.35\|Scan-ability demonstrated in an eyetrack study, found in Jakob Nielsen's article about Banner Blindness]]		[[File:Banner-blindness-examples.jpg\|thumb\|upright=1.35\|Scan-ability demonstrated in an eyetrack study, found in Jakob Nielsen's article about Banner Blindness]]
	Scan-ability refers to the ability of readers to scan a text. Scan-ability and ~~Readability~~ are concepts that work together to encourage users to read your blog.		Scan-ability refers to the ability of readers to scan a text. Scan-ability and readability are concepts that work together to encourage users to read your blog.

	There are a number of different reasons why online readers scan first instead of read.<ref>Nielsen, "Why Web Users Scan Instead of Reading"</ref> Writers of digital media must pay special attention to scan-ability because readers of digital writing are known to be easily distracted, impatient, and unwilling to read huge blocks of text.		There are a number of different reasons why online readers scan first instead of read.<ref>Nielsen, "Why Web Users Scan Instead of Reading"</ref> Writers of digital media must pay special attention to scan-ability because readers of digital writing are known to be easily distracted, impatient, and unwilling to read huge blocks of text.

AmyRehner: /* Audio and video clips */ undo

2013-05-03T06:33:33Z

Audio and video clips: undo

← Older revision		Revision as of 02:33, 3 May 2013
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	====Audio and video clips====		====Audio and video clips====
	When including video and audio clips in layering of a blog post, they should not be very long. Brian Carroll writes, "Short clips usually are preferred . . . to minimize download times, to mitigate streaming interruptions, and because of interactors' punishingly short attention spans."<ref>Carroll, 42</ref> Photo slideshows also allow writers of digital media to include multimedia elements that aid in promoting [[scan-ability~~\|scan-ability]]~~.		When including video and audio clips in layering of a blog post, they should not be very long. Brian Carroll writes, "Short clips usually are preferred . . . to minimize download times, to mitigate streaming interruptions, and because of interactors' punishingly short attention spans."<ref>Carroll, 42</ref> Photo slideshows also allow writers of digital media to include multimedia elements that aid in promoting scan-ability.

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AmyRehner: /* Audio and video clips */ link

2013-05-03T06:32:57Z

Audio and video clips: link

← Older revision		Revision as of 02:32, 3 May 2013
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	====Audio and video clips====		====Audio and video clips====
	When including video and audio clips in layering of a blog post, they should not be very long. Brian Carroll writes, "Short clips usually are preferred . . . to minimize download times, to mitigate streaming interruptions, and because of interactors' punishingly short attention spans."<ref>Carroll, 42</ref> Photo slideshows also allow writers of digital media to include multimedia elements that aid in promoting scan-ability.		When including video and audio clips in layering of a blog post, they should not be very long. Brian Carroll writes, "Short clips usually are preferred . . . to minimize download times, to mitigate streaming interruptions, and because of interactors' punishingly short attention spans."<ref>Carroll, 42</ref> Photo slideshows also allow writers of digital media to include multimedia elements that aid in promoting [[scan-ability\|scan-ability]].

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AmyRehner: Add see also section

2013-05-03T05:12:30Z

Add see also section

← Older revision		Revision as of 01:12, 3 May 2013
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	#Nielsen, Jakob. (1997). [http://www.nngroup.com/articles/how-users-read-on-the-web/ How Users Read on the Web]. Retrieved 1 April 2013.		#Nielsen, Jakob. (1997). [http://www.nngroup.com/articles/how-users-read-on-the-web/ How Users Read on the Web]. Retrieved 1 April 2013.
	#Nielsen, Jakob. (1997). [http://www.nngroup.com/articles/why-web-users-scan-instead-reading/ Why Web Users Scan Instead of Reading]. Retrieved 1 April 2013.		#Nielsen, Jakob. (1997). [http://www.nngroup.com/articles/why-web-users-scan-instead-reading/ Why Web Users Scan Instead of Reading]. Retrieved 1 April 2013.

			==See Also==
			*[[Foundational Writing Skills\|Foundational Writing Skills]]
			*[[Brevity\|Brevity]]
			*[[Inverted Pyramid\|Inverted Pyramid]]
			*[[Proofreading\|Proofreading]]

	[[Category:New Media]]		[[Category:New Media]]

Shannacd at 02:19, 2 May 2013

2013-05-02T02:19:18Z

← Older revision		Revision as of 22:19, 1 May 2013
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	#Nielsen, Jakob. (1997). [http://www.nngroup.com/articles/how-users-read-on-the-web/ How Users Read on the Web]. Retrieved 1 April 2013.		#Nielsen, Jakob. (1997). [http://www.nngroup.com/articles/how-users-read-on-the-web/ How Users Read on the Web]. Retrieved 1 April 2013.
	#Nielsen, Jakob. (1997). [http://www.nngroup.com/articles/why-web-users-scan-instead-reading/ Why Web Users Scan Instead of Reading]. Retrieved 1 April 2013.		#Nielsen, Jakob. (1997). [http://www.nngroup.com/articles/why-web-users-scan-instead-reading/ Why Web Users Scan Instead of Reading]. Retrieved 1 April 2013.

			[[Category:New Media]]

KAHristin at 18:36, 1 May 2013

2013-05-01T18:36:52Z

← Older revision		Revision as of 14:36, 1 May 2013
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			[[Blog_Writing_for_College_Students\|Home]]
	[[File:Banner-blindness-examples.jpg\|thumb\|upright=1.35\|Scan-ability demonstrated in an eyetrack study, found in Jakob Nielsen's article about Banner Blindness]]		[[File:Banner-blindness-examples.jpg\|thumb\|upright=1.35\|Scan-ability demonstrated in an eyetrack study, found in Jakob Nielsen's article about Banner Blindness]]
	Scan-ability refers to the ability of readers to scan a text. Scan-ability and Readability are concepts that work together to encourage users to read your blog.		Scan-ability refers to the ability of readers to scan a text. Scan-ability and Readability are concepts that work together to encourage users to read your blog.

KAHristin: /* Headlines, subheads, and sub-subheads */

2013-04-12T14:37:03Z

Headlines, subheads, and sub-subheads

← Older revision		Revision as of 10:37, 12 April 2013
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	===Text===		===Text===
	====Headlines, subheads, and sub-subheads====		====Headlines, subheads, and sub-subheads====
	[[Headers and Sub-headers\|~~<i>~~Headlines, subheads, and sub-subheads~~</i>~~]] draw the attention of readers to a body of text. Large headlines allow readers to scan the text, and smaller lines like subheads and sub-subheads are actually read by readers.		[[Headers and Sub-headers\|Headlines, subheads, and sub-subheads]] draw the attention of readers to a body of text. Large headlines allow readers to scan the text, and smaller lines like subheads and sub-subheads are actually read by readers.

	====One-sentence teasers and lead-ins====		====One-sentence teasers and lead-ins====